SANDPOINT, IDAHO – Litehouse®, a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the combined U.S. and Canada,[1] is spotlighting one of North America’s go-to salad dressing flavors during a National Salad Month retail promotion. The “Leave it to Caesar” promotion will highlight Litehouse Caesar and Romano Caesar dressings, and support retail sales with discounted pricing during the promotion.
According to a recent report, Caesar dressing is the dressing of choice on 17% of salads on restaurant menus, and 63% of consumers say they would order a Caesar salad at a restaurant,[2] reinforcing the power of Caesar dressing. Running April 28 – June 1, the “Leave it to Caesar” promotion will include a digital campaign including recipes to help consumers replicate restaurant-style Caesar recipes at home, as well as in-store product discounts and promotional pricing for Litehouse 13oz Caesar dressing in the U.S. and Litehouse 384mL Caesar and Romano Caesar dressings in Canada.
“Our spring retail promotion celebrates Caesar dressing, a classic flavor our consumers love, along with delicious recipes and inspiration to help them keep mealtime fresh and fun,” said Camille Balfanz, Senior Brand Manager at Litehouse. “Historically, Caesar dressing sees the highest monthly index in May and, coupled with strong performance among retail partners that promote with Litehouse, ‘Leave it to Caesar’ will help drive retailer foot traffic and increase sales.”
Litehouse Caesar dressing contains the perfect blend of garlic, parmesan and just the right touch of anchovy to add robust flavor to any recipe. With a bold, rich and cheesy flavor, Litehouse Romano Caesar offers a fresh twist on the classic. Both dressings can be used to upgrade a traditional salad, mixed into a chicken, tuna or potato salad, or on top of grilled romaine for a modern take on a Caesar salad. Found in the refrigerated produce department at grocery retailers nationwide, Litehouse refrigerated salad dressings are made without artificial preservatives, colors or flavors and do not contain high fructose corn syrup.
Through a combination of in-store, print, online and broadcast activity, the “Leave it to Caesar” promotion will be supported with initiatives including:
- Consumer savings and promotional pricing at select retailers
- In-store signage at participating retailers
- Summer entertaining satellite media tour
- Social influencer campaign and content creation
- Integrated online campaign with recipe content, targeted digital ads and e-commerce and social media support
- Online consumer sweepstakes running from April 29 to May 20
Beginning April 29, consumers can visit the Litehouse website to enter the “Leave it to Caesar” sweepstakes for a chance to win $1,000. For more information about the sweepstakes, promotion and local retail availability, visit www.litehousefoods.com.
About Litehouse, Inc.
Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho by the Hawkins family in 1963, Litehouse is proud to be a 100 percent employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan and Utah, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest and Twitter.
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[1] IRI Total U.S. MULO and Nielsen Homescan
2 Technomic Menu Monitor
