Traver, CA – Albertsons Southern California Division created magical in-store displays to highlight the robust selection of Disney-branded California grown fruits. Each store created a custom display for the Disney-branded fruit and competed amongst one another to win an assortment of prizes.
Customers entering Albertsons produce departments this summer were welcomed with displays featuring enchanted castles and fruitful farms. Participating Albertsons stores were filled with balloons, face painting, stickers and tattoos, and Disney fun for all ages. Not only did customers enjoy the fun and excitement, but Albertsons employees did too.
Lemon Grove, the winning store, created an enchanting Disney Cinderella castle display and invited parents and kids to go on a treasure hunt in the produce area. Along the way they encountered a variety of Disney activity stations featuring crafts, coloring tables, and cookie decorating. The treasure hunt ended at the castle’s throne where guests were treated to a family photo.
“Nothing compares to seeing guests light up when they see Disney come to life in our produce department," said Sheryl Salazar, assistant produce sales manager for Albertsons. "The displays were also an excellent sales driver for produce. We were inspired by our employees’ creativity, and truly appreciate SGS's commitment to our event.”
About SGS
Scattaglia Growers & Shippers provides premium quality grapes and tree fruits. Their mission is to continue delighting consumers with good tasting fruit grown just for them. SGS grows only those varieties that are most desirable in terms of our shopper’s eating experience, and harvest for consistently promotable fruit all season long. Based in the Central San Joaquin Valley in California, SGS has quality approved growing partners in Chile, Peru, Brazil, and Mexico allowing year-round service.
About Albertsons
Albertsons is working to become the favorite food and drug retailer in every state where it operates. An Idaho-based company with a rich history extending back to 1939, Albertsons stores now operates in 16 states at over 600 locations. For more information about Albertsons, visit www.albertsons.com or www.facebook.com/albertsons.
Source: Scattaglia Growers & Shippers / Albertsons
