NEW YORK — FNV, a brand focused on increasing fruit and vegetable consumption, announced at Stream Con NYC today that social media sensations Nash and Hayes Grier have joined their team of celebrity ambassadors.
In their first collaboration with FNV, the brothers announced the Team Grier FNV Design Contest, where they will work with two lucky fans to co-design a t-shirt that will be sold exclusively online at RevealProject.com. Proceeds from sales of the shirt benefit the Partnership for a Healthier America (PHA), which leads FNV.
"We are really excited to team up with FNV," Nash said. "Fruits and veggies are delicious, and we all should be eating more of them. So it's an easy thing to get behind."
Now through Nov. 13, fans can visit TeamGrierFNV.com to submit their ideas for a t-shirt with an FNV-related theme. Nash and Hayes will each choose a final design concept and turn the design into a t-shirt, which will be sold at RevealProject.com through the end of the year. Fans who create the winning designs will receive a Twitter follow and a video shout out from Nash or Hayes.
"I'm happy to be involved with Team FNV to promote fruits and veggies," said Hayes. "I eat as many as I can – they fuel me throughout the day and help keep me performing at my best."
FNV is led by the Partnership for a Healthier America (PHA) – which works to with the private sector and PHA Honorary Chair First Lady Michelle Obama to make healthier choices easier – and a collaboration of companies, celebrities, athletes and foundations. The more than 50 celebrity members of #TeamFNV include actors Kristen Bell and Jessica Alba, singer and actress Madison Beer, musician Nick Jonas, New York Giants Wide Receiver Victor Cruz, Golden State Warriors Point Guard and 2015 NBA MVP Steph Curry, San Francisco 49ers Quarterback Colin Kaepernick and Carolina Panthers Quarterback Cam Newton.
"Brands sponsor athletes and celebrities because they can help them sell a product," said PHA Chief Marketing Officer Drew Nannis. "FNV uses all that marketing power for something we all actually need: more fruits and veggies. Hayes and Nash get that, and we're excited they've joined more than 50 other celebrities on Team FNV."
Founding supporters of FNV are companies and organizations that believe in the need to market fruits and vegetables in a whole new way. They include: Produce Marketing Association, Avocados From Mexico, Bolthouse Farms, The Honest Company, Robert Wood Johnson Foundation, sweetgreen, Produce for Better Health, Victors & Spoils and WWE.
Check out FNV online:
Instagram: @teamFNV
Twitter: @teamFNV
Facebook: www.facebook.com/teamFNV
Tumblr: blog.fnv.com
About FNV
FNV, a brand focused on increasing fruit and vegetable consumption and sales, is led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we've officially joined the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here. Visit www.FNV.com for more information.
About PHA
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
Source: Partnership for a Healthier America
