LOS ANGELES – Snack it Forward, LLC., announces the launch of Sunkist® Fruit 2.0, a new line of natural and healthy freeze-dried fruit. Light, crisp and bursting with flavor, Fruit 2.0 is pure fruit healthiness in a whole new way to eat 100% real fruit. The convenience of Fruit 2.0 makes it the perfect snack for work, school, and sports… just grab-and-go!
Fruit 2.0 is fat free, gluten free, and 100% real fruit with no added sugar or colors. Freeze drying is a state-of-the-art process that is better at maintaining the nutritional value and pure flavors of fresh fruit than dried, fried and baked methods.
In a variety of exciting fruit items – Fuji Apple slices, Banana slices, Strawberry slices and Red Seedless Grape slices – Fruit 2.0 comes in vibrant and colorful bags, making healthy snacking exciting for kids and adults alike!
“We are launching this campaign on a national level and bringing a line of new items that work for big retailers, convenience stores, natural food stores and independent food channels alike. Sunkist Fruit 2.0 is a focused product line with the goal in mind of offering a high velocity, low SKU intensive program to enhance retailer produce offerings in a time when consumers are seeking convenient and new better-for-you snack options,” Nick Desai, CEO of Snack it Forward LLC, tells us.
Fruit 2.0 will be unveiled by Snack it Forward, LLC, under license from Sunkist Growers, Inc. at the Produce Marketing Association (PMA) Fresh Summit held October 17 – 19, 2014 at the Anaheim Convention Center in Anaheim, CA. Following PMA, Fruit 2.0 will be rolling out to grocery, convenience and mass merchandise retailers nationwide beginning in the fourth quarter of 2014.
ABOUT Snack it Forward, LLC (Previously known as Trifecta Foods, LLC) was formed with the goal of becoming the “better for you” snack alternative. Through research and new product innovation, the company created a line of snack items that appeal to consumers looking for quality, nutrition, taste, convenience and snacks that support active lifestyles. In 2012, we redefined trail mix with the launch of Sunkist Blends™ a premium line of fruit and nut mixes, crafted with the highest quality and taste in mind. Sunkist Blends™ can be found in thousands of grocery, convenience and mass merchandise retailer stores throughout the United States and Canada. “Snack it forward” is also a better for you snacking movement and social medial campaign launched on Facebook: https://www.facebook.com/snackitforward and can be followed on Twitter: @SnackitForward. Snack it forward is a fantastic resource for new product announcements, healthy recipes, health tips and more .
ABOUT SUNKIST GROWERS, INC. Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. For more information about Sunkist’s family farmers visit www.familystories.sunkist.com
Source: Sunkist Growers
