LOS ANGELES — In anticipation of the release of Columbia Pictures and Sony Pictures Animation’s The Smurfs™ 2, in theaters July 31st, Gourmet Trading Company is bringing back the iconic characters to the labels on their packages of California, Oregon and British Columbia blueberries.
As part of the promotion, from June 15th through September 30th, consumers can enter Gourmet Trading Company’s The Smurfs 2 Sweepstakes for a chance to win a trip for four to Hollywood and Gourmet Trading Company’s Blueberry Farm in Bakersfield. Entry information and rules can be find atgourmettrading.net/smurfs2, and the sweepstakes information will also be on the labels. No purchase necessary. Void where prohibited.
'After the success of our previous co-promotion for The Smurfs theatrical and home entertainment release, we are excited to bring back smurfberries!' said Julia Inestroza, Marketing Director. 'This is one of our most popular promotions. When blueberries become smurfberries, packaging becomes a collectible as consumers seek out a complete set. We’re thrilled to be teaming up with The Smurfs 2.'
Gourmet Trading Company blueberry labels for 6oz, 11 oz, and 18 oz packages will feature six different Smurf characters, along with the sweepstakes information, until the end of August.
In The Smurfs™ 2, the sequel to Columbia Pictures/Sony Pictures Animation’s hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our time, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus – or will the Smurfs convince her that their love for her is True Blue? The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.
About Gourmet Trading Company:
Gourmet Trading Company, headquartered in Los Angeles, CA, was founded in 1982 as a family business. Their control over the supply chain of fresh asparagus and blueberries enables them to offer superior service to their customers and growers all over the world. Strong grower relationships globally, a state of the art packing facility in Washington, implementation of their own traceability system, management of their own farms in Peru and California, in-house warehousing through Gourmet Logistics, and continual investment in their business enables them to provide high quality asparagus and blueberries all year round. Gourmet Trading Company has additional offices around the world.
About the Smurfs
The story of the Smurfs – a property created by Peyo – started in 1958 with the creation of comic books which were later brought to the big screen and on television. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced; leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
Source: Gourmet Trading Company
