There are millions of pounds being pumped into breeding and producing strawberries that last for a week; can be transported half way around the country, and taste better…
The first part of Gregg Wallace’s Supermarket Secrets series on BBC One focused on the summer months – and in particular the national battleground over one fruit.
“There’s one product right at the centre of the supermarkets’ battleground,” the Masterchef presenter told the audience, “and it’s this little fellow, the humble strawberry.”
Well Sirane can’t make your strawberries taste better… but we can certainly help them last more than a week, and arrive with the consumer in the best possible condition.
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