WASHINGTON, D.C. – Sarah Frey, President and CEO of Frey Farms, and Founder of Tsamma™ Watermelon Juice and Sarah’s Home Grown, will be the honoree and featured speaker at the Women in Produce LIVE! General Session at 12:00 noon Eastern, Tuesday, June 16, during United Fresh LIVE! Headquartered in rural Orchardville, IL, Frey Farms is a Certified Woman Owned Business that specializes in growing, packing, and shipping fresh market produce, including pumpkins and watermelons.
The United Fresh celebration of Women in Produce held each year recognizes the contributions of all women working in the produce industry and selects one individual to share her personal experience of service. The featured speaker is selected from nominations submitted by United Fresh members across the industry. Nominations are evaluated by a committee of past honorees and United Fresh officers based on the candidate’s involvement in the industry, contributions to the industry, and inspiration for others.
“For more than 20 years, our Women in Produce honorees have always
provided an inspiring look into successful pathways in our industry,” said
United Fresh President & CEO Tom Stenzel. “Sarah has such an inspiring personal and professional story to
share with our attendees. I know she will inspire yet another generation of
produce leaders.”
Sarah was raised on a small, 100-acre farm in southern Illinois, where at age
eight, she and her mother would buy watermelons from local farmers and go
store-to- store, making deliveries to local grocers. At age 16, she bought a
truck and took over the distribution, and it wasn’t long before she grew her
client list from 12 stores to more than 150.
At age 18, she bought the family business. As her business grew, Sarah’s
brothers (Leonard, Harley, John, and Ted Frey), returned home to work with
their younger sister, where they remain today. Today the company has growing
operations in Florida, Georgia, Missouri, Arkansas, Indiana, Illinois and in
the panhandle of West Virginia. Her
story has been captured in a book, The Growing Season: How I built a new
life and saved an American farm, which is being published by Random
House and released on August 25, 2020.
While Frey Farms is known for their pumpkin operation, pumpkins are a small part of what they do. Frey Farms also produces watermelon, cantaloupe, sweet corn, hard winter squash and fall ornamentals. Watermelon is the predominant commodity which was the inspiration for Tsamma Watermelon Juice, the first and only bottled watermelon juice produced in the U.S.
Sarah is a past member of the United Fresh Board of Directors, and now serves on the United Fresh Government Relations Council and the National Watermelon Promotion Board. She also is a member of the Illinois Agriculture Coalition committee, assembled by the Governor of Illinois Bruce Rauner. Sarah has been recognized by the PMA Foundation, “Eight Women Leaders You Should Know.”
Sarah will join a distinguished group of past honorees including:
- Dan’l Mackey Almy, DMA Solutions, Inc.
- Tonya Antle, Organic Produce Network
- Jan Berk, San Miguel Produce
- Frieda Rapoport Caplan, Frieda’s, Inc.
- Karen Caplan, Frieda’s, Inc.
- Margaret D’Arrigo Martin, Margaret, Inc.
- Jan DeLyser, California Avocado Commission
- Lorelei, DiSogra, United Fresh Produce Association
- Jan Fleming, Strube Celery & Vegetable Company
- Janice Honigberg, Sun Belle, Inc.
- Cindy Jewell, Jewell Marketing
- Lorri Koster, Koster Communications, Coastal Grower Magazine
- Julie Krivanek, Krivanek Consulting Inc.
- Kathleen Nave, California Table Grape Commission
- Lisa McNeece, Grimmway Enterprises Inc.
- Teri Miller, The Fresh Market
- Dr. Martha Rhodes-Roberts, Roberts Associates
- Steffanie Smith, Andrew Smith Company
- Heather Shavey, Costco Wholesale
- Mayda Sotomayor-Kirk, Seald Sweet International/Greenyard USA
- Rosemary Talley, Talley Farms
- Jenney Tenney, The Kroger Company
Registration for the Women in Produce LIVE! General Session isfree. To register for the event, visit www.unitedfreshlive.org.
For more information about the session, contact United Fresh’s Vice President of Education & Program Management, Amanda Griffin at agriffin@unitedfresh.org or 202-303-3412.
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About United Fresh Produce Association
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption.
