BARD VALLEY, Calif. – The family farmers that make up the Bard Valley Medjool Date Growers Association (BVMDGA) announced that year-over-year sales volume of its Natural Delights™ Medjool Dates, the nation’s top-selling Medjool date brand, were up 34 percent in 2011, thanks to increased distribution and greater velocity in existing points of distribution.
Grown in Bard Valley in the extreme U.S. Southwest, Natural Delights account for more than 60 percent of the U.S. Medjool date crop.
The 34 percent increase in sales volume in 2011 includes more than a 50 percent increase in Natural Delights date roll sales. These are offered in pistachio, almond and coconut varieties. Distribution gains were highest in the Pacific and Northeast regions.
“The Natural Delights Medjool Dates brand is growing significantly as an increasing number of retailers and customers embrace the premium taste, versatility and health advantages of this remarkable fruit,” said Dave Anderson, marketing director of BVMDGA. “In 2012, we look to solidify our leadership position and develop new ways to boost both product trial and awareness.”
In addition to increased distribution, Natural Delights Medjool Dates benefited from a comprehensive marketing program encompassing digital advertising, in-store and consumer promotions, PR and social media including a new Medjool date Facebook page, http://www.facebook.com/MedjoolDates.
About Bard Valley Natural Delights™ Medjool Dates
Known as the “Fruit of the Kings,” caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants, and offer important vitamins and minerals including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium, Iron and Vitamin K. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for over 60 percent of the Medjool dates grown in the United States. Thanks to their efforts, Natural Delights is the top Medjool date brand in the country. For more information, visit www.naturaldelights.com.
Source: Bard Valley Natural Delights™ Medjool Dates
