SALINAS, CA – Royal Rose Radicchio is now growing Radicchio di Verona available from August – Late Fall. Did you know Radicchio di Verona comes from the romantic setting of Shakespeare’s Romeo and Juliet? Radicchio di Verona is a versatile variety known for its delicate flavor and sturdy leaves. Its vibrant color and the ability to eat it as finger food increase the opportunities for romance. Chefs and consumers alike will love to experiment with this Veronese Royal Rose!
Background on Royal Rose The Company:
The “Salad Bowl of the World” gained some much-needed color, flavor and crunch in 1993 with the formation of Royal Rose Radicchio of Salinas, Calif. It proved to be the perfect combination “Old World vegetable meets New World agriculture power” and the results have been delicious.
Royal Rose took to growing and shipping four varieties of radicchio, a member of the chicory family that is revered in Italy and throughout Europe as a fresh, zesty addition to salads, pastas, pizzas and more. The vibrant color, pleasing bitterness and unmistakable crunch come together to form a unique addition to any meal.
It all started when Italian farmers Lucio Gomiero and Carlo Boscolo teamed up with growers from the Salinas Valley in the late 1980s. Gomiero, a winemaker by trade, had the idea of bringing Boscolo’s proprietary seed varieties and 50 years of radicchio growing in Italy to the United States. Gomiero believed there was a new market for this unique and versatile vegetable.
With the packaged salad revolution about to explode, the timing couldn’t have been better. Royal Rose turned a seasonal vegetable into a year-round treat, following the sun through four growing regions to supply the growing market with field-fresh radicchio.
Led by company president Dennis Donohue (who also happens to be current mayor of Salinas), Royal Rose’s Fresher-Bigger-Better program reflects an ongoing commitment to educating consumers about the vegetable’s versatility and freshness.
Radicchio has begun to enjoy mainstream acceptance by consumers. McDonald’s now includes radicchio in its premium salads in many markets, and chefs all over the country have come to look beyond the salad, holding the versatile vegetable in high esteem and using it raw, grilled or sautéed and in a variety of specialized dishes.
For more information, or to request samples of Verona, please contact the sales team at: Royal Rose, LLC 1120 Growers Street Salinas, CA 93901 831-758-1957 telephone 831-758-6649 facsimile www.radicchio.com
Source: Royal Rose, LLC
