Fresh sweet corn is hot.
So is just about every other fresh fruit and vegetable.
Grabbing hold of the trend in which consumers are watching everything they eat, Milwaukee-based grocer Roundy's Inc. is building on a partnership begun last year with the Madison-based Wisconsin Food Hub Cooperative to sell produce from local farms in the chain's stores around the state.
While not entirely new, the trend of consumers increasingly asking for fresh, unprocessed foods shows no signs of slowing.
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