Sparta, Mich. – As Riveridge continues to roll out its fresh rebranding, produce buyers will see the jaunty lime-green-leafed Riveridge signature showing up on shipping cartons in just a few weeks.
“This brand has more energy and vibrant colors that better reflect today’s food marketplace,” said Don Armock, Riveridge president. “By bringing this new look to our cartons, we’ve moved that much closer to a coordinated brand look across our Riveridge product line which speaks to our customers.”
The new bagmaster carton has the logo and a cheery, round red apple dropping off the lower right corner of the familiar kraft-colored cardboard. New traymaster cartons have the same look on a premium white carton, and a QR code linking back to the Riveridge website.
“The QR allows those buyers and shoppers who want to know more about us to connect immediately,” Armock said.
Riveridge Produce Marketing, Inc., is a leading-edge vertically integrated apple grower/packer/ shipper located in Sparta, Michigan. The company ships over one-third of the apples grown in Michigan, from more than 110 family-run apple orchards across the state and in Wisconsin. Riveridge sells apples into 26 states and a dozen foreign countries in most years.
Source: Riveridge Produce Marketing, Inc.
