Thursday, 20 June 2013 saw the celebratory opening of the RZ Tomato Demo Greenhouse Leamington in Canada. Now, in addition to in The Netherlands and Spain, Rijk Zwaan also has a single central facility in Canada where customers can see, taste and assess the company’s complete tomato range.
By inviting customers to visit the demo facility, Rijk Zwaan gives them the chance to gain a complete overall picture of the cultivation and sales opportunities offered by the entire range of tomato varieties for the North American market. The demo facility is aimed primarily at customers from the US and Canada, and many clients from these countries attended the opening. More than 100 farmers and owners of major growing companies took a look around the high-tech greenhouse, gaining a thorough insight into Rijk Zwaan’s extensive tomato range which includes coarse truss tomatoes, grape tomatoes, specialties and cocktail tomatoes.
A wealth of information
At the demo facility, each variety’s progress is monitored in detail. Plant growth is monitored extensively at the demo facility, with Rijk Zwaan specialists not only recording technical data but also assessing the varieties based on taste and quality. This information, combined with the expertise of our crop advisors and chain specialists, enables customers to properly assess the possibilities offered by all our varieties. “The trial results also provide Rijk Zwaan with a wealth of useful information,” comments Marleen van der Torre, Advisor Greenhouse Crops. “By testing the varieties at the demo facility under conditions comparable with local climates, we can make a realistic estimation of how they will perform in practice. This enables us to tailor our range to fully meet the needs and wishes of North American growers, retailers and consumers alike.”
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