Lee's Summit, Mo. – FreshXperts today announces Richard Binks as new associate member to America's premier produce consulting group. His proven technical horticultural and agricultural project management experience adds a valuable asset to FreshXperts' global list of clients.

"We welcome Binks enthusiastic partnership with FreshXperts to strengthen our work abroad, while supporting technical challenges facing our grower & packing clients", said Ron Pelger, Chairman of FreshXperts. "Binks has a depth of experience in every sector in the food chain from farming to retail, supporting key organizations throughout Europe, and in the UK."

Binks serves as managing director and owner of FreshTec, the Cambridgeshire, UK based produce consultancy, serving a diverse list of governmental agencies, seed companies, and well known fresh suppliers and marketing companies. FreshTec technically supports clients with food safety, farm assurance, Integrated Pest Management, and seed and crop production challenges.

The "grassroots" knowledge Binks gained at age 16 working in an agriculture testing laboratory ignited a professional career and passion for solving issues faced by local farmers.

Binks is a graduate of Manchester Polytechnic where he earned a Bachelor of Science degree in Applied Biology followed by a postgraduate diploma in crop protection with Aberdeen University. In 1996 Binks completed a Ph.D in Tropical Agriculture at Reading University. He is currently active in the UK's Fresh Produce Consortium and Vegetable Consultancy Association.

FreshXperts solves challenges limiting profitability in fresh produce businesses. The diverse team's collaboration brings two centuries of fresh experience to deliver financial results. FreshXperts provides cost-effective support in technical services, marketing, supply chain visibility, packaging, business technology, product development, merchandising strategies, organizational training and governance, corporate professional analysis, and predictive index testing. Learn more about FreshXperts at www.freshxperts.com.

Source: FreshXperts