Ready Pac Expands Canadian Offerings

Irwindale, Calif. – Ready Pac has expanded their line of fresh offerings in Canada to now include Ready Snax® Snack Pacs in addition to the newly introduced to the marketplace Ready Pac Bistro® Bowl single-serve salads. According to a consumer innovation survey by NewsCanada1, three of the top five most important considerations for Canadians when purchasing new products are health-related. In an effort to continue to offer healthy & convenient options for consumers, Ready Pac® expanded its distribution of the Ready Snax® Snack Pac line into Canada.  “As we look at the consumer landscape locally, regionally, nationally, and globally, we are seeing much of the same trends toward healthy convenient food options, says Tristan Kieva, Director of Marketing for Ready Pac. According to the survey, a representative sample of over 12,000 Canadian consumers, 73% indicated that the packaging information with the most positive impact on their decision to purchase is the nutritional information and/or list of ingredients.

Recently showcased at the Canadian Produce Marketing Association (CPMA) show in Montreal, the Ready Snax® Snack Pacs are now available in four healthy snacking offerings with bi-lingual labeling. All Canadian recipes of Ready Snax® use proven U.S. recipes that include fresh fruits and/or vegetables, dips, a bread component and/or rich cheeses and are all under 220 calories. With a suggested retail price of $1.99 each, the snacks are packaged in crystal clear packaging allowing the consumer to recognize their freshness.  Each item in the Ready Snax® line is packaged in a ready-to-merchandise corrugate case to help reduce in-store labor and allow for maximum visual impact on shelf.  Varieties of Ready Snax® include:

·         Apples, Caramel Dip and Cheese

·         Veggie, Cheese and Pretzels

·         Apples, Yogurt and Granola

·         Hummus, Veggies and Sunflower Seeds

Also recently introduced to the Canadian marketplace, the Ready Pac Bistro® Bowl Salads offer a simple solution with delicious and healthy recipes that are complete, less than 300 calories with a suggested retail price of $2.99 per unit.  Canadian Ready Pac Bistro® bowl salads were built with the same proven flavor profile as the America’s #1 selling single-serve salad line2, Ready Pac Bistro® bowl salads.  Crystal clear packaging showcases the fresh ingredients inside, while a topper tray separates the toppings from the lettuce allowing for maximum shelf-life.  Additionally, the bowl has a foot for easier upright merchandising and to increase visual impact on-shelf.  As with Ready Pac’s other single-serve salads, all Canadian Ready Pac Bistro® bowls include lettuce, toppings, dressing and a fork! There are four delicious new varieties to choose from.

Varieties of Canadian Ready Pac Bistro® bowl salads include:

·         Market Salad

·         Fiesta Salad

·         Spinach Dijon Salad

·         Cranberry Almond Salad

“We are continually striving to deliver upon the consumer need for healthy and convenient choices, and we looked at the Canadian marketplace as another avenue to do this”, says Kieva. All Canadian varieties of Ready Snax® and Ready Pac Bistro® bowl salads are now available for shipping throughout Canada.

California-based Ready Pac is a premier producer of convenience fresh foods including fresh-cut produce.  With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America.  For more information, visit www.readypac.com

SOURCES:

1NewsCanada “Consumer Survey of Production Innovation” 2/1/2010

2Nielsen, 52 weeks ending 2/26/11

Source: Ready Pac