Pure Flavor today announced another exclusive agreement within the recent months. This mini San Marzano style tomato from Sakata will be marketed under the Marzanito™ name from Pure Flavor available throughout North America.
This exclusive variety has been in development for many years and is known as one of the best cooking tomatoes available. Marzanito™ is balanced with sweetness, a tender flesh and a meaty inside which is great for cooking.
“Pure Flavor is on a mission to continue pushing for the best flavor experience for the end consumer”, states Jamie Moracci, President of Pure Flavor. “A lot of people talk flavor, but very few develop, allocate resources and commit to it becoming a reality. This variety is proof that we’re serious about flavor!”
“At Sakata, our team is passionate about our efforts to create varieties that will challenge and shape the future of the industry,” said Kimberly Nerli, Senior Protected Culture Manager of Sakata Seed America. “Creating viable solutions for both growers and consumers remains the central focus of the specialty tomato program, while always keeping in mind the importance of creating a powerful flavor profile across our entire portfolio.”
“This variety has a distinct flavor and offers characteristics which cannot be found in other tomatoes, making it an important tomato SKU to add to a produce department.” adds Matt Mastronardi, Chief Marketing Officer of Pure Flavor.
Sakata’s diverse line of specialty tomatoes includes rounds, grapes and cherries in a variety of sizes and colors. Sakata’s extensive line illustrates their understanding of the needs of the North American market and their passion for delivering above and beyond industry standards.
As always, Pure Hothouse Foods® strives for innovative products and packages that improve the overall consumer experience. Pure Hothouse Foods Inc®. is a grower, shipper and marketer of greenhouse grown vegetables and other innovative product lines such as Living Lettuce and Veggie Snack Packs sold under the Pure Flavor® name across North America. The Pure Flavor team is proactive and consumer-driven, ready to bring superior service and the freshest and most flavorful products to market.
For more information, contact us: Pure Flavor® Team
Phone: 519.326.8444 Email: sales@pure-flavor.com www.pure-flavor.com
Source: Pure Hothouse Foods
