Puckerface Challenge To Raise Awareness Of Childhood Hunger

Santa Paula, CA – Limoneira Co. is proud to partner with Produce Alliance, one of the nation’s largest distributors of fresh fruits and vegetables, for the PA Puckerface Challenge – a new social media campaign to raise funds for and to promote awareness of childhood hunger in America. The campaign will run for the next several months.

Similar to the popular ice bucket challenge, both adults and children are encouraged to participate by posting a video or photo of themselves onto social media and nominating other friends and family members to do the same. In the PA Puckerface Challenge, participants start by biting into a lemon to show their best “puckerface”. PA Puckerface Challenge champions then post the videos or photos onto social media with the hashtag #PApuckerface and a short caption about childhood hunger while nominating 3 friends and family members to also complete the challenge and to donate.

Sample caption: “Over 20% of children in America live in food insecure households. I’m showing my puckerface to raise awareness for childhood hunger across America. I nominate (@friend)

(@friend) (@friend) to show their #PAPuckerface for #KidHungerAwareness.”

Limoneira and Produce Alliance will combine their network of over 20,000 food industry partners to engage in the PA Puckerface Challenge. In addition, they will collect donations through the Produce Alliance Foundation to donate to various local and national organizations dedicated to fighting childhood hunger.

According to the USDA over 20 percent of children in America, equaling over 16.2 million, live in food insecure households and struggle with hunger. To join the fight against childhood hunger, make a donation through the Produce Alliance Foundation and for more information about the PA Puckerface Challenge, please visit www.showmeyourpuckerface.com.

About Limoneira

Limoneira Company, a 123-year-old international agribusiness headquartered in Santa Paula, California, has grown to become one of the premier integrated agribusinesses in the world. Limoneira (pronounced l? mon?âra) is a dedicated sustainability company with approximately 10,700 acres of rich agricultural lands, real estate properties and water rights in California and Arizona. The Company is a leading producer of lemons, avocados, oranges,

specialty citrus and other crops that are enjoyed throughout the world. For more about Limoneira Company, visit www.limoneira.com.

About Produce Alliance

In 1996, Produce Alliance pioneered representing their customers to the premier grower/shipper community, providing access to the highest quality fresh produce under contracts which assured supply while managing cost and risk.

Today, they specialize in providing fresh produce procurement and distribution services to food service clients across North America, the Caribbean and beyond. They manage an alliance of 50+ independently-owned specialty distributors of fresh products, with combined produce sales of over $4 billion annually. They are carefully selected using the most rigorous qualification criteria. Each commits to full compliance with PA’s audited distribution, purchasing, and category management programs designed for client success. For more information about Produce Alliance, please visit www.producealliance.com.

Source: Limoneira Company