Produce For Better Health Names Green Giant Fresh A 2015 Role Model
February 19, 2016 | 2 min to read
Salinas, CA – Green Giant™ Fresh has been named a 2015 Role Model by Produce for Better Health (PBH) for their support of the Fruits & Veggies—More Matters brand and national health campaign. According to PBH, these efforts helped contribute to an increase in fruit and vegetable consumption, which in turn helps improve the health of America.
“The nutritional features and benefits of our premium fresh vegetables are a natural part of our messaging, said Vice President of Marketing, Jennifer Fancher, but we also feel a great responsibility to help consumers understand the versatility of vegetables and the easy swaps that can be made to improve the overall nutritional value of dishes while eliminating some fat, calories and starches.”
Today’s consumers are label-readers and eager to learn more about what they’re eating and serving to their children, and how it will affect their overall health. In an effort to regularly help time-starved parents with usage ideas and recipes for their different vegetables and value-added products and vegetable blends, Green Giant Fresh packages features on-pack information and recipes.
Fancher continued “Providing preparation suggestions and tips is an important step for us in continually innovating healthful products, and we always encourage our consumers to be imaginative and create their own in-home culinary masterpieces with our peeled, cut, chopped or prepared products that help eliminate prep, mess and clean up.”
About Green Giant™ Fresh
Green Giant Fresh is an industry-leading produce supplier with over 300 branded items, and offerings in the top 25 vegetable categories. As a leading category expert in fresh produce, Green Giant Fresh is committed to upholding the high standards their customers and consumers have come to expect. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education™ clips—an important earnings program that benefits America’s K-8 schools. Box Tops clips can be found on over 200 of their products, and as of 2016 Green Giant Fresh has contributed $1.5 million to this worthy cause. Green Giant Fresh is managed by Growers Express, LLC. Related website: GreenGiantFresh.com.
Source: Green Giant™ Fresh