Hockessin, Del. – Produce for Better Health Foundation (PBH), for the third consecutive year, will host over 20 supermarket dietitians for a 3-day educational and networking program October 17-19. The program coincides with PMA’s Fresh Summit in Anaheim, California allowing the supermarket dietitians to explore the tradeshow floor; an outstanding learning experience in and of itself. The program will include various learning opportunities focused on shoppers’ attitudes and behaviors about fruits and vegetables, marketing tips and tools to increase consumption, an avocado and lime grove tour, hosted by the California Avocado Commission, grocery store tours, and several networking opportunities.
“Several supermarkets, as well as fruit and vegetable marketers, are identifying ways to maximize dietitian’s knowledge and their in-store presence and this ROI will continue to increase over time.” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “PBH’s understanding of consumers, notably moms and primary household shoppers, combined with the strong relationship we have with supermarket dietitians ideally positions PBH to provide programs like this and to unite members of the fruit and vegetable industry with these professionals.”
Dietitians from Ahold USA, Balls Foods, Brookshire Brothers, Buy for Less, Cobron’s, Dierbergs Markets, Festival Foods, Loblaws, Marsh Supermarkets, Meijer, Mrs. Green’s Natural Market, Northgate Gonzalez Market, PCC Natural Markets, Redner’s Warehouse Markets, Schnuck Markets, Inc., SpartanNash, Target Corporation, and The Kroger Company will attend.
PBH is pleased to recognize the sponsors of the 2014 program:
Platinum Sponsors
California Avocado Commission
Produce Marketing Association
Gold Sponsors
Avocados from Mexico
Chelan Fresh
SUNSET
Wholly Guacamole
Silver Sponsors
California Strawberry Commission
Chilean Fresh Fruit Association
Giorgio Fresh Mushrooms
Juice Products Association
Pear Bureau Northwest
Rainier Fruit Company
Seneca Foods Corporation
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About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation (PBH)
