Hockessin, Del.- Produce for Better Health Foundation (PBH) has named 15 Supplier Role Models and four Supplier Champions for their extraordinary support of the Fruits & Veggies-More Matters(r) national public health initiative in 2010. These companies will be formally recognized with awards during the foundation's Role Model/Champion Recognition Luncheon held at the Annual Meeting in Monterey, CA.
Fifteen suppliers achieved Role Model status. They are:
- C.H. Robinson Worldwide, Inc.
- Chelan Fresh Marketing
- Del Monte Fresh Produce N.A., Inc.
- Domex Superfresh Growers
- Duda Farm Fresh Foods, Inc.
- Gills Onions, LLC
- McDonald's Corporation
- Produce Marketing Association
- Pear Bureau Northwest
- Rainier Fruit Company, Inc.
- Seneca Foods Corporation
- Stemilt Growers, Inc.
- Sun-Maid Growers of California
- Welch's
- Wild Blueberry Association of North America
Four suppliers achieved Champion status; Alberto Culver-Specialty Brands, Giorgio Fresh Mushrooms, Monsanto Vegetable Seeds, and National Raisin Company.
"We appreciate the efforts of all our supplier donors to spread Fruits & Veggies-More Matters messages to consumers," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "These Supplier Role Models and Champions went the extra mile in their support of PBH's mission to increase fruit and vegetable consumption. By putting forward the extra effort to attain Role Model or Champion status, these suppliers demonstrate a commitment to their customers' better health and we feel that deserves to be recognized."
To achieve Champion status, a supplier must consistently demonstrate support for Fruits & Veggies-More Matters in a variety of ways such as placing the logo on product packaging and promotional materials and featuring it in advertising or public relations efforts as well as linking to the Fruits & Veggies-More Matters website from the company's consumer website. In order to achieve Role Model status, a supplier must fulfill the Champion level requirements and additionally implement other strategies that support Fruits & Veggies-More Matters such as acting as an advocate for the Fruits & Veggies-More Matters brand, serving as a board or committee member for PBH foundation, or developing a wellness
program.
Pivonka added that PBH is looking to grow their list of role models each year. Suppliers can earn PBH Role Model honors for helping to realize the power the Fruits & Veggies-More Matters health initiative has to influence consumption, and boost bottom lines in the process. For more information on becoming a Supplier Role Model view the Supplier Role Model criteria on the PBH website www.PBHFoundation.org. The foundation will identify and reference these role models in the ongoing public relations activities of Fruits & Veggies-More Matters.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative. Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable
nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org
Source: Produce for Better Health Foundation
