Procacci Brothers Promotes Carlos Rodriguez To Their Tropical Produce Sales Team

Philadelphia, PA – Procacci Brothers Sales Corporation has announced the promotion of Carlos Rodriquez to a director of sales position in their tropical produce department.

Mr. Rodriguez first joined Procacci Brothers in the spring of 2012 as a cooperative education student through Saint Joseph’s University’s Food Marketing program. During his time as a co-op, Rodriguez demonstrated exemplary performance in various production, customer service, sales and management roles. George Binck, executive VP of Procacci Brothers, was particularly impressed by how quickly Carlos developed an expertise in quality control and production management while working in Procacci Brothers’ specialty department, “We already knew that Carlos was a special co-op student and that we wanted to bring him back full-time,” stated Binck. “Carlos was excelling in our specialty department, so we decided to challenge him by putting him in charge of managing production for the whole department. From day one, Carlos seized the opportunity and did a fantastic job.”

Mr. Rodriguez was hired by Procacci Brothers as a full-time employee in September of 2014. For his first assignment, Carlos spent several months in Procacci’s ripening department, where he oversaw quality control and inventory management for bananas and yellow plantains. During this time, Carlos worked under the expert guidance of Procacci’s long-time director of banana sales, Mike Barber. Carlos’ next assignment was as a manager at Procacci Brothers’ store in the fast-paced environment of the Philadelphia Wholesale Produce Market. During his time at the PWPM, Carlos gained valuable experience that strengthened his skills in sales, customer service, procurement, receiving and transportation. Carlos’ strong communication skills and fluency in both English and Spanish enabled him to quickly develop strong relationships with many customers at the PWPM.

“We’re thrilled to have Carlos on board as a member of our sales team,” said Procacci Brothers’ president, Mike Maxwell. “It’s going to be very exciting to watch him flourish in this new role. Our customers will soon come to know that they can trust and depend on Carlos. He’s a very sharp guy with a great work ethic.”

Source: Procacci Brothers Sales Corporation