Coachella, CA – Prime Time International of Coachella, California and Vantaggio Farming Corporation of San Diego, California jointly announce a strategic marketing alliance between the two companies. Effective immediately, Prime Time will be the exclusive marketer of Vantaggio’s line of fresh produce items including cucumbers and four varieties of hard squash.
According to Mike Way, Vice President of Prime Time “We are extremely enthusiastic about teaming up with a company we have known and admired for many years. The two partners at Vantaggio, Brent and Ross Keefer, are consummate produce professionals who have been involved in farming and marketing fresh produce their entire careers.”
This new cucumber volume will enable Prime Time to offer a compatible product to their own full line of peppers on a year round basis. This natural product extension provides increased opportunities for Prime Time’s broad base of customers to consolidate their pick-ups in one stop. The seasonal availability of Acorn, Butternut, Spaghetti, and Kabocha squash also fills a specific marketing window of opportunity this Spring. The cucumbers and squash will be grown in Mainland Mexico and Baja California and will be available for loading at any of Prime Time’s existing shipping facilities.
Brent and Ross Keefer founded Vantaggio in 2007 and have established their brand as one dedicated to operating under the strictest guidelines for quality assurance and product safety. “This partnership will enable Brent and I to devote all of our efforts to the farming, harvesting and packing operations while partnering with a company recognized as a leader in the industry on sales and marketing.” Ross explains. “We are happy that the Vantaggio label will continue going forward; we have always taken great pride in our ability to deliver consistently outstanding produce. The marriage with Prime Time represents the next step in our plans for future growth and expansion” Brent adds.
ABOUT PRIME TIME INTERNATIONAL
Prime Time International, based in Southern California’s Coachella Valley, is the largest year-round grower, packer, and shipper of multi-colored peppers in North America. The company has created an impressive agricultural infrastructure to supply premium colored peppers 365 days a year to the marketplace. Prime Time grows both open-field and hot house peppers. On a seasonal basis, Prime time also produces tomatoes, watermelon, green beans and corn. For additional information visit : www.primetimeproduce.com
Source: Prime Time International
