Potato Sustainability Alliance Expands with Fresh Market, Allied Industry, and NGO Membership Additions

Compeer Financial, EarthFresh, The Mart Group, and Ducks Unlimited Canada join the 65+ members in this growing organization. 

St. Croix Falls, Wisconsin – The Potato Sustainability Alliance (PSA) has welcomed four new members to its organization in the second quarter of 2025. The Fresh Marketer sector is expanding with the addition of EarthFresh and The Mart Group. Compeer Financial joins our Allied Industry sector of membership, and Ducks Unlimited Canada is our newest Non-Profit NGO Organization.

PSA is an inclusive, pre-competitive collaboration of all players in the potato value chain. PSA and its members work to define, measure, and advance potato sustainability by using robust metrics to drive improvements in productivity and profitability. Efforts are focused on protecting the environment and streamlining how farm-level data is collected and made available to end users. 

“Having such a rapidly growing and broad base of members really strengthens PSA’s position as the leading voice in potato sustainability,” said John Mesko, PSA CEO. “We greatly benefit from our members’ insights, expertise, and support.”

Companies interested in learning more about the benefits of PSA membership are invited to visit potatosustainability.org/join-us for more information.

About PSA’s Newest Members:

Compeer Financial – Compeer Financial is honored to be a member of the Potato Sustainability Alliance. Sustainability in agriculture and world resources are important. Compeer Financial supports potato producers, service providers and processors in their discovery to create a supply chain that is both profitable and resilient. We provide loans, leases, risk management and other financial services throughout 144 counties in Illinois, Minnesota, and Wisconsin. We plan to learn from our involvement in PSA, and use what we learn to further our focus in providing financial services which help our clients meet their sustainability goals. To the farmers advancing agriculture and developing rural economy and to the team at the Potato Sustainability Alliance, Compeer Financial pledges its support.

EarthFresh – EarthFresh is an international produce company operating in the U.S. and Canada, dedicated to delivering fresh, high-quality organic and conventional potatoes for the retail and foodservice industries. At EarthFresh, sustainability isn’t just a commitment; it’s a core value. As a vertically integrated leader from seed breeding to distribution, our sustainability strategy integrates ethical sourcing, responsible farming practices, waste reduction, and efficient use of water and energy, along with sustainable packaging. EarthFresh’s focus on innovation and responsibility ensures that we make a positive contribution to the planet and the communities we serve, paving the way for a more sustainable future. Together, we are making strides toward a greener world, one potato at a time.

The Mart Group – The Mart Group, a grower-owned organization with deep
agricultural roots, proudly announces its ongoing commitment to sustainable potato
production and its active involvement in the Potato Sustainability Alliance. Founded in 1980, The Mart Group stems from a rich legacy of farming traditions that began in the mid-1950s. Today, it represents four multigenerational grower-owner families dedicated to delivering sustainably grown potatoes to feed families, communities, and the world. “Potatoes are more than just a crop—they’re one of the most abundant and nutritious vegetables available,” said Mike Larsen, CMO, The Mart Group. “Whether fresh, frozen, or dehydrated, we believe potatoes are the perfect food to help meet the world’s rising nutritional demands.” The Mart Group is proud to collaborate with PSA to advance sustainable farming practices across the industry. As part of PSA, The Mart Group is helping lead the conversation on how innovation, stewardship, and tradition can come together to ensure a thriving future for America’s favorite vegetable.

Ducks Unlimited Canada – Ducks Unlimited Canada (DUC) is one of North America’s largest and longest-running conservation organizations. Since 1938, DUC has conserved over 6.2 million acres of habitat – much of that in partnership with private landowners, farmers, and ranchers. DUC has worked with over 22,000 landowners by providing financial incentives and expert advice. DUC’s team of conservation specialists works in agricultural landscapes across Canada and is the go-to for on-farm habitat restoration and enhancements. To learn more about DUC’s agricultural sustainability solutions and services, visit ag.ducks.ca.

About Potato Sustainability Alliance
The Potato Sustainability Alliance consists of growers, supply chain partners, non-profit organizations and advisors working together to improve the economic, environmental and social aspects of potato production in the United States and Canada. In conjunction with our partners, we support the identification and adoption of sustainable production practices and meet consumer and market expectations by benchmarking the farm level sustainability performance of potato production.

For more information about the Potato Sustainability Alliance and its members, please visit potatosustainability.org.