DENVER – Potato retail sales remained strong for the quarter from July to September 2023, up 9.5% from the same period a year ago. All categories of potatoes saw increases in dollar sales.
Despite a slight decrease (-1.7%) in total volume sales, fresh volume sales remained stable compared to a year ago (-0.4%), led by increases in yellow (3.3%), red (2.8%) and fingerling potatoes (3.9%). Regional fresh volume growth was led by the Southeast (2.5%) and California (1.8%). Fresh price per pound was $1.12, up 6.3% from last year. Overall volume sales remain above pre-pandemic levels.
The most significant increases in dollar sales for the quarter occurred in canned (45.1%), frozen (31.8%) and instant (17.1%) potatoes. Deli-prepared sides (3.1%) and canned potatoes (63.3%) also both increased in volume sales. Despite the large increase in volume and dollar sales of canned potatoes, this category makes up just 1% of total volume of sales. Of the categories seeing declines in volume, refrigerated (-7.2%), instant (-6.0%) and frozen (-5.6%) potatoes were the most significant.
For fresh potatoes, all pack sizes except those greater than 10 pounds (-29.9%) increased significantly in dollar sales. Ten-pound packs increased significantly in dollar sales (32.9%) but fell in volume (-2.9%). The largest dollar sales increases were in five-pound (31.5%) and 10-pound (32.9%) bags. However, volume sales fell for all sizes larger than 8 pounds. Volume sales increased for less-than-two-pound (1.3%) and five-pound (3.7%) packages.
Circana (IRI) compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein. Please reach out to media@potatoesusa.com with any questions.
“Total Category” tab; Column C
“Fresh Pack Size” tab; Row 7, Column C
About Potatoes USA
Potatoes USA is the national potato marketing and promotion board representing U.S. growers and importers. Potatoes USA, the largest vegetable commodity board, was established in 1971 by potato farmers to promote the benefits of eating potatoes. For more information on Potatoes USA’s mission to “Strengthen Demand for Potatoes,” visit PotatoesUSA.com.
