Idaho Falls, ID – Potandon Produce would like to proudly introduce the Klondike Family in their national debut with their first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the potato varieties that make up the unique potatoes of the Klondike Brands portfolio. The Klondike Family stories are designed to help build consumer enthusiasm for Klondike Potatoes while at the same time educating consumers on the differences between the varieties and to share the message of the nutritional value of these potatoes to younger consumers.
The cleverly animated Klondike Family is made up of a tight knit group of potatoes – Papa Andy, a Klondike Goldust potato, Mama Rose, a Klondike Rose potato, Finnegan, a Klondike Fingerling, Annabelle, a Klondike Gourmet yellow potato, Violet, a Klondike Gourmet purple potato and their pet, Pat (a fun-loving butter pat). The series also stars Melvin Malicious and his crew of candies who are constantly scheming up ideas to derail the plans of the Klondike Kids.
The story finds the Klondike Family children going off to their first day back to school while Melvin and his minions try to tempt the kids in clever ways to keep the potatoes out of school. This episode is the first in a line of narrated stories designed to help educate consumers about important potato topics such as health benefits, while engaging them and their children with fun, colorful graphics.
The Klondike Family also has two coloring pages on the site for kids to download and print. The Marketing Department at Potandon is working diligently creating other online games and interactive content with the Klondike Family for the future. The characters and stories were developed for Potandon by Kidzsmart Concepts Inc.
Barbara Keckler, Marketing Supervisor at Potandon said, We are excited to introduce consumers to our new family. The combination of colorful graphics and kid friendly themes are great tools to get the message about the health benefits of fresh potatoes out to consumers.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandons consumer website, www.klondikebrands.com, to learn more about the companys distinctive potato varieties. To learn more about the Green Giant Fresh program visit www.greengiantfresh.com.
Green Giant, the Giant character and related words and designs are trademarks of General Mills used under license. 2012 General Mills
Klondike Rose, Klondike Goldust, Klondike Gourmet, Klondike Fingerling, Klondike Medley and related characters are trademarks of Sunrain Varieties LLC used under license. 2012
Kidzsmart Concepts Inc. is an international kids & family marketing group who create engaging brand characters, stories, and loyalty platforms for companies throughout theUS, Canada and the UK. www.kidzsmart.com
Source: Potandon Produce L.L.C.
