You know there will be a next time for a food safety outbreak.
Your support for food safety has demanded better preparedness: for industry, for regulators, for consumers. But, in the absence of full traceability, the consumer's sense of security – and the food industry's economic sustainability – is undermined. Step up and demand the kind of chain-wide change the industry needs.
It's time to think differently about transparency and create a common framework and streamline connectivity across the industry. Join us in Grand Rapids, Michigan for the PMA Traceability Symposium on August 10 – and take 20% off for Gold Circle contributors.
Food safety outbreaks are a fact of life.
Strengthen your corporate culture, be more aware of traceability risks and obtain tools to manage those risks. At the symposium, you will:
* Understand why you cannot wait for new legislation on traceability
* Learn what PTI is and how it's changed in the last 12 months
* Hear how early adopters of PTI have increased their profits and efficiencies
* Learn how the industry can move from "commodity killers" to "surgical recalls"
* Let PMA outline the seven steps it will take to achieve PTI milestones
A real-world solution, developed by real-world companies, to a real-world need.
The Produce Traceability Initiative was launched in 2007 to create a chain-wide, common framework for electronic produce traceability – to narrow the impact of potential recalls, protecting both consumers and industry members. Its action plan recommends seven key steps toward the adoption of global product identification standards. Help put PTI in motion by attending the Symposium in August.
Plan it. Prepare it. Put it in action.
Spend one day with PMA, protect your company, your customers and your bottom-line.
Register today by contacting the PMA Solution Center at +1 (302) 7387100.
This program is open to attendees from grower-shipper and supplier companies, including presidents, CEOs, executive vice presidents, as well as management from functional areas: food safety, operations, production, quality assurance, IT and sales & marketing. The Traceability Symposium, however, has limited seating. Don't wait to register.
Source: Produce Marketing Association
