Plant Grow Harvest Enters SEPC Southern Exposure with  Exceptional New Crop, Strategic Expansion, and Digs Innovations

PGH’s Booth at SEPC Southern Exposure, Booth #506

Cochise, AZ — Building on a year of brand expansion and category innovation, Plant Grow Harvest (PGH) heads into SEPC Southern Exposure with exceptional new crop performance, meaningful infrastructure investment, expanded organic production, and the debut of new additions to its growing Digs® portfolio.

As a forward-thinking leader in fresh produce marketing and sustainable agriculture, PGH continues to redefine what’s possible in the potato category by pairing proprietary seed development, premium flavor profiles, and thoughtful brand strategy. Following the successful retail debut of Tasty Little Digs earlier this year, a vibrant collection of petite, flavor-forward Creamers, Fingerlings, and Organics celebrated for their convenience and versatility, the company is accelerating momentum across both product innovation and supply.

Harvest of PGH’s Southern California crop began in January under ideal growing conditions. Early test digs show strong yields and outstanding overall quality, highlighting the company’s commitment to consistency from field to fork. The favorable season positions PGH with a high-performing crop as retailers continue prioritizing premium, reliable potato programs.

“Our focus has always been to build strength from the ground up — starting with seed development and ending with a differentiated retail experience,” said Dave Yeager, Chief Sales Officer of Plant Grow Harvest. “This year’s crop performance, combined with our recent infrastructure investments and expanded organic acreage, gives us the confidence to support our retail partners with consistent supply while continuing to introduce innovative, high-impact products that drive category growth.”

Supporting that commitment, PGH recently completed a multimillion-dollar equipment upgrade in December, to enhance processing capabilities and long-term scalability. The investment improves operational efficiency, expands packing capacity, and strengthens the company’s ability to serve both conventional and organic segments year-round, a strategic move aligned with rising consumer demand for premium fresh offerings.

Beyond infrastructure, PGH has remained focused on disciplined, research-driven expansion. Recent initiatives include a European sourcing trip to explore new creamer potato varieties, advancements in packaging development to better meet retail merchandising needs, the launch of a comprehensive consumer research project to inform future product strategy and expanded organic acreage and packaging options to support evolving market demand.

At SEPC Southern Exposure, PGH’s innovation will be on display through two product additions under the Digs® brand:

• Tiny Little Digs®, available in conventional and organic varieties, featuring one-bite sizing with bold flavor and elevated convenience
• Crawfish Boiler Bags, offered in red and yellow varieties, developed for entertaining and seasonal gatherings, a ready-to-boil solution designed to create incremental merchandising opportunities.

PGH enters the upcoming season with clear momentum. The company remains intentional in its innovative roadmap, balancing thoughtful brand growth with long-term category leadership.  

To learn more, visit the PGH/Digs booth at the upcoming SEPC Southern Exposure in Orlando, FL, Booth #506. The team looks forward to connecting with others and showcasing its commitment to premium, flavor forward potato innovation.  

About Plant Grow Harvest

Plant Grow Harvest is dedicated to producing and marketing high-quality potatoes through sustainable practices, advanced breeding, and innovative branding. With a focus on flavor, freshness, and simplicity, the company connects growers, retailers, and consumers through products that are as good for the planet as they are for the plate.