Plant Grow Harvest Elevates Potato Category with Expanded Portfolio—Introducing Tasty Little Digs, Big! Digs, and a Pioneering Breeding Program to Deliver Fresh Dug Potatoes
October 9, 2025 | 2 min to read
Plant Grow Harvest expands its potato lineup with the launch of strong Tasty Little Digs and the debut of strong Big! Digs at IFPA 2025, combining petite Creamers, Fingerlings and Organics with bold Russets, Reds and Yellows to simplify shopping and celebrate flavor. Backed by an advanced seed breeding program and multi-region growing, the company now delivers fresh dug potatoes for nine months, emphasizing sustainability, consistency, and year‑round quality.
Visit Plant Grow Harvest at IFPA 2025, Booth #4347, to Experience the Next Generation of Potato Innovation
Cochise, AZ – Plant Grow Harvest, a forward-thinking leader in fresh produce marketing and sustainable agriculture, proudly announces the expansion of its innovative potato portfolio and year-round fresh supply. Through the launch of two dynamic consumer brands and the advancement of its proprietary seed breeding program, the company continues to redefine what’s possible in the potato category, uniting superior flavor, consistency, and innovation from field to fork.
Earlier this year, Plant Grow Harvest introduced Tasty Little Digs, a vibrant collection of petite, flavor-forward potatoes; including Creamers, Fingerlings, and Organics, which made their retail debut in March 2025. Celebrated by shoppers for their exceptional taste, convenience, and versatility, Tasty Little Digs delivers quick, nutritious meal options without compromising on flavor, meeting consumer demand for premium, easy-to-prepare produce.
Building on that success, the company will debut Big! Digs at IFPA 2025 (Booth #4347), a bold, unified approach to mainstream potato marketing featuring Russets, Reds, and Yellows. Developed to address the overwhelming label clutter that has long complicated the potato aisle, Big! Digs introduces a clear, consistent brand identity that simplifies the shopping experience. The line empowers retailers to better organize their displays while helping consumers easily identify the potatoes they know and love.
“Our goal with Big! Digs is to restore clarity, confidence, and excitement to the potato category,” said Dave Yeager, Chief Sales Officer at Plant Grow Harvest. “The marketplace has become cluttered and confusing. Big! Digs cuts through the noise with bold, straightforward packaging that highlights potato features and uses, celebrating the crop while respecting the shopper.”
Alongside its branding innovation, Plant Grow Harvest has strengthened its seed breeding program, focused on developing superior varieties optimized for flavor, quality, and sustainability. Supported by a strategic network of multi-region growing operations, the company now provides fresh dug potatoes for nine months of the year, a rare accomplishment in the category that ensures unmatched freshness and quality for both retailers and consumers.
Together, Tasty Little Digs and Big! Digs, powered by advanced breeding and extended availability, represent a comprehensive, modern approach to potato merchandising, from petite and organic to hearty and traditional, all under the trusted Plant Grow Harvest family.
About Plant Grow Harvest
Plant Grow Harvest is dedicated to producing and marketing high-quality potatoes through sustainable practices, advanced breeding, and innovative branding. With a focus on flavor, freshness, and simplicity, the company connects growers, retailers, and consumers through products that are as good for the planet as they are for the plate.