Plant Grow Harvest Celebrates One Year of Digs as Brand Momentum Continues Across Conventional and Organic Programs

Cochise, AZ – Plant Grow Harvest (PGH) is entering the spring season with strongavailability across both conventional and organic potato programs under its growing Digs® brand.

The company’s strong crop performance and expanded production position PGH to support retail partners with dependable supply while continuing to build momentum behind the Digs® brand, which is celebrating its one-year anniversary since launching at SEPC Southern Exposure in 2025.

“Our priority has always been making sure our partners can count on us for consistent supply,” said Dave Yeager, Chief Sales Officer of Plant Grow Harvest. “We’re seeing strong performance across both our conventional and organic programs this season, which allows us to support customers with reliable product while continuing to grow the Digs® brand.”

Over the past year, Digs® has quickly established itself as an innovative platform for premium potato products, pairing proprietary seed development, flavor-forward varieties, and retail-ready packaging designed to drive category growth.

That momentum has also been recognized by the industry. At the International Fresh Produce Association (IFPA) Global Produce & Floral Show, PGH earned Best First-Time Booth, highlighting the company’s innovative introduction of the Digs® brand and its fresh approach to merchandising and storytelling within the potato category.

Since its launch, PGH has invested in the foundation behind the brand, including expanded organic acreage, infrastructure improvements to increase packing capacity, and ongoing product innovation within the Digs® portfolio.

Recent introductions such as Tasty Little Digs®, Big! Digs®, Tiny Digs®, and Crawfish Boiler Bags prove PGH’s continued focus on convenience, bold flavor, and merchandising opportunities designed to help retailers grow the category.  

“One year in, it’s exciting to see the response the brand has received across the industry,” said David Zaitz, CEO of Plant Grow Harvest. “We’ve built strong momentum, and at the same time we’re positioned to deliver the supply our partners need across both conventional and organic programs.”

As the company looks ahead, PGH remains focused on supporting customers with dependable supply while continuing to expand the reach and innovation behind Digs®.

To learn more about PGH and Digs®, visit pgh.farm or eatdigs.com.

About Plant Grow Harvest

Plant Grow Harvest is dedicated to producing and marketing high-quality potatoes through sustainable practices, advanced breeding, and innovative branding. With a focus on flavor, freshness, and simplicity, the company connects growers, retailers, and consumers through products that are as good for the planet as they are for the plate.