Portland, Ore. – Pear Bureau Northwest has launched a bright, bold new look at www.usapears.org to optimize the website for use while in the kitchen or on-the-go. The world’s largest site dedicated to fresh pears brings the ten Northwest pear varieties to life through rich recipe and lifestyle images, instructional videos, and pages highlighting nutrition, snacking, and pear ripening.
The new site layout features responsive design so that pages can easily be read whether users visit from a desktop computer, a tablet, or a mobile phone in the aisle of a grocery store. Of all visitors to usapears.org, 40% visit from their mobile devices, and 15% access the site from their tablets. Recipes on usapears.org are organized in an attractive Pinterest-style layout and can be shared via social media with the click of a button. Website visitors can browse more than 250 recipes, filtering searches by pear variety, keyword, or recipe category. The recipe section also has a new review feature, where users can rate recipes and leave comments and suggestions.
In addition to the enhanced recipe section, the site features more new content:
- Snacking – A page devoted to snacking shares the latest statistics on American snacking trends and serves up a list of tasty pairings featuring the versatile pear.
- Video Library – This section includes USA Pears’ latest how-to videos highlighting pears sliced into salads, blended into simple smoothies, and perfectly poached. Visitors can also meet growers of USA Pears and learn pro pear tips from top chefs through a series of videos.
- Nutrition – Home to the latest pear nutrition research, this section offers helpful information about the benefits of USA Pears and features recipes to help visitors power up with fiber, vitamin C, potassium, and other important nutrients.
“We are pleased to offer this beautiful online destination where pear consumers can really get to know their favorite fruit,” said Kathy Stephenson, marketing communications director for USA Pears. “Our website serves as a rich source of information for consumers searching the web and joining our social media conversations. It is a place where consumers can explore the pear from tree to table and interact through videos, instagraphics, and recipes. We aim to educate and inspire consumers, thereby bringing pears into their shopping basket and their daily snacks and meals.”
About Pear Bureau Northwest and USA Pears
The Pear Bureau Northwest was established in 1931 as a nonprofit marketing organization to promote the fresh pears grown in Oregon and Washington.
Today, the United States is the second largest pear-producing country in the world, and Oregon and Washington comprise the nation's largest pear growing region with 1,600 growers producing 84% of all fresh pears grown in the United States. Pears grown in these two Pacific Northwest states are distributed under the “USA Pears” brand.
Pears are an excellent source of fiber (24% DV) and a good source of vitamin C (10% DV) for only 100 calories per medium sized pear. Sweet and juicy with no fat, no sodium, and no cholesterol, pears are a perfect choice for a snack as well as for any course of any meal of the day.
To learn more visit www.usapears.org, and follow USA Pears on Facebook at www.facebook.com/usapears and Twitter @USApears.
Source: Pear Bureau Northwest and USA Pears
