Hockessin, Del. – A childhood icon, the sweet-smelling, spunky redhead Strawberry Shortcakeand her fruit-loving friends will help Fruits & Veggies-More Matters® encourage kids to increase their consumption of fruit this May. Produce for Better Health Foundation (PBH), the nonprofit entity behind the Fruits & Veggies-More Matters national public health initiative, has joined with American Greetings Properties and its global licensing agent Cookie Jar Entertainment and will feature Strawberry Shortcake characters on their websites and in a children's activity book that promotes the consumption of fruits and vegetables.
For nearly 30 years, Strawberry Shortcake has been a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. She may be a tiny little girl, but she's big on adventure, fun, and friendship. Keeping with contemporary nutritional concerns, both Strawberry Shortcake and her magical home, Berry Bitty City, reflect a fruit-friendly atmosphere.
PBH has developed Strawberry Shortcake and Friends marketing toolkit materials that are now available on the PBH Foundation website, www.pbhfoundation.org, to its licensed donors. Some of the promotional items donors will find in the toolkit include ad slicks with text and graphics of Strawberry Shortcake and her friends and the Fruits & Veggies-More Matters logo, short consumer columns featuring copy that speaks to Moms, a recipe and photo, and sign templates featuring Strawberry Shortcake characters that can be customized. A Strawberry Shortcake and friends themed activity book will be distributed to licensed supermarkets at the end of April.
"The fruit-forward image of Strawberry Shortcake and her friends makes this set of characters a perfect fit for Fruits & Veggies-More Matters and its mission to increase fruit and vegetable consumption," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "These beloved friends will help encourage children to consume more fruit while at the same time connecting Moms with a happy memory from their own childhoods."
"We are excited to join with PBH as we celebrate National Strawberry Month this May to promote healthy eating among children," said Gabrielle Oliff, Director of Marketing at American Greetings Properties. "We understand how important it is today to emphasize healthy and positive messages to children, which makes Strawberry Shortcake and her berry best friends a natural fit for this effort."
Source: Produce For Better Health Foundation
