PBH & AJ Trucco Partner To Increase Fruit & Vegetable Consumption

Bronx, NY. – Trucco is proud to announce their support of Produce for Better Health Foundation (PBH), and the foundation’s mission to increase the consumption of fruit and vegetables for better health outcomes. This synergistic partnership provides a great opportunity for Trucco to utilize and leverage PBH’s consumer research, marketing toolkits, consumer-facing social media platforms, and the Fruits & Veggies—More Matters® brand and logo on packaging, websites, and other materials.

“We are thrilled to be a supporter of Produce for Better Health Foundation and we look forward to helping fulfill the foundation’s mission of increasing the consumption of fruits and vegetables. We will proudly be displaying the More Matters® logo on all of our value added packaging.” said Nick Pacia, President of Trucco.

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About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative. Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies-More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.

About Trucco

A.J. Trucco began in 1937 amid the aisles of the old Washington Produce Market in downtown Manhattan. In 1965, Salvatore Vacca bought the company and relocated to the Hunts Point Terminal Market. For three decades, he grew and transformed the company into a successful enterprise. In 1999, he partnered with Nick Pacia and together they continued A.J. Trucco's long tradition of importing and distributing Italian chestnuts, and it has expanded the company's list of available commodities to include kiwifruit, citrus, grapes and figs, as well as a wide array of dried fruits and nuts.

Source: A.J. Trucco