Packaged Vegetables Popular With Time-Strapped, Health-Conscious Consumers
February 21, 2014 | 1 min to read
Steve Smitha and daughter Emma were shopping in the produce section at Kroger last week for their favorite side dish to go with shrimp on the grill. Smitha picked up a bag of fresh broccoli and cauliflower florets, ready to microwave in 3½ minutes.
Smitha chose the packaged vegetables because: "It's easy to fix and healthy. She likes cauliflower and the other two children like broccoli," Smitha said. "There's no boiling water and cooking on the stove."
Smitha joins the growing number of shoppers who grab packaged vegetables in the produce section that are chopped, and sometimes already seasoned, to help get dinner on the table in a hurry.
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