Los Angeles, CA — Melissa’s Produce is excited to announce the start of the organic Harry’s Berries strawberry season, now available exclusively through Melissa’s for retailers nationwide.
“For years, Harry’s Berries were a hidden gem in Southern California, sold only at farmers’ markets where crowds would line up just to get a taste,” said Robert Schueller, Melissa’s PR Director. “We’re honored to bring these incredible berries to retailers across the country so more people can enjoy the amazing flavor that’s made them a local favorite.”
While premium products like Harry’s Berries carry a higher price point, Melissa’s notes that the fresh berry category continues to show impressive growth. With a 9.1% increase in 2024, it ranks among the top 15 categories by dollar change. Consumers are increasingly seeking premium, flavorful, and organic options, and Harry’s Berries fits the bill perfectly with their irresistible flavor, seasonal appeal and compelling family story.
The name “Harry’s Berries” comes from the farm’s founder, Harry Iwamoto, who established the family farm in 1967, bringing with him traditional farming methods passed down through generations in Japan. Today, the farm continues to honor Harry’s legacy with a focus on sustainable, organic farming practices that prioritize the health of the soil and the protection of beneficial pollinators. With no synthetic chemicals used, the berries are given the time they need to ripen naturally on the vine, resulting in a strawberry packed with intense sweetness and flavor—something truly unique that you won’t find in other berries.
Harry’s Berries are in season now through May, or as nature dictates. Melissa’s offers them in 16/1 lb clamshells. For more information on this program, contact Robert Schueller, 800.588.0151, www.melissas.com.
About Melissa’s Produce
Melissa’s Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
