In a move that further strengthens Oppy’s marketing partnership with SunSelect Produce, Craig Winford has been elevated to greenhouse category manager and business development representative for the leading fresh produce sales, marketing and distribution company.
Winford brings 13 years of greenhouse expertise—including more than a decade at Oppy—into the role. His most recent position was greenhouse specialist, managing Oppy’s BC and California pepper crops and working closely with SunSelect.
“Craig has emerged as a leader in our greenhouse category, with proven skills at balancing our grower offerings with the needs of our customers,” said Aaron Quon, executive category director, greenhouse, at Oppy. “He’s a team player, clear communicator and an effective strategist, key strengths that will enable him to build our greenhouse business even further as we grow with SunSelect.”
Winford will continue to manage Oppy’s BC and California pepper portfolio. As well, along with the company’s sales and marketing team, he will identify and execute new opportunities for all SunSelect items, which also includes tomatoes-on-the-vine as well as the signature Outrageously Fresh snacking tomato jar bag line. SunSelect produces in high tech greenhouses in BC’s lower mainland as well as in Tehachapi, Calif.
Winford will also oversee special projects, like new product and packaging development, as well as program business opportunities, collaborating closely with Oppy’s business development team to create retail promotions and increase distribution.
SunSelect’s Outrageously Fresh branded sweet bell peppers, tomatoes-on-the-vine, and grape, cherry and gourmet medley tomatoes are available from Oppy now.
Source: Oppy
