The Ontario Produce Marketing Association (OPMA), and the Toronto Wholesale Produce Association (TWPA) coordinated a massive food initiative this past weekend to provide fresh fruit and vegetables for 2,000 Ontario families in need.
A dedicated volunteer team of 30 were on hand to pack a retail value of over $100,000 of fresh produce donated by the Ontario Food Terminal wholesale tenants and the OPMA.
Each box weighed over 50 lbs., and contained a variety of vegetables and fruits as well as a produce cutting board and a ProduceMadeSimple.ca recipe pamphlet with all the recipes needed to prepare a traditional Christmas feast.
Christmas FoodShare is “an opportunity to gather produce community members and businesses along with students to make a social statement about fighting hunger during the holidays… not only should folks in need have the right to food during the holidays, we believe everyone deserves fresh great quality produce at Christmas, as well,” says OPMA president Virginia Zimm.
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