Olivia’s Organics Sets New Gold Standard in Taste, Texture, and Innovation with New Organic Greenhouse Varieties
February 19, 2026 | 8 min to read
Organic Produce Pioneer Continues 20th Anniversary Celebrations with Bold, Flavor-Forward Greenhouse Line Redefining Northeast Organic Growing and Regional Supply
Chelsea, Mass. – Olivia’s Organics, the number one organic salad brand in the Northeast and State Garden’s premier organic brand, today proudly announced the launch of its new Olivia’s Organics Greenhouse Grown product line. The announcement comes as Olivia’s Organics celebrates its 20th anniversary, marking the culmination of two decades of commitment to raising the bar for freshness and quality in organic greens.
The new organic greenhouse line represents a breakthrough moment for regional agriculture, delivering organic local farming in the Northeast every month of the year, without compromising flavor, integrity, or growing standards.
“Our new organic greenhouse varieties represent a milestone once thought impossible – locally grown, certified-organic greens in the Northeast, available 12 months a year,” said Mark DeMichaelis, State Garden’s President and CEO. “This 20-year pursuit has been powered by persistence, innovation, and an unwavering commitment to our customers and communities.”
This new offering makes Olivia’s Organics one of the first companies to provide greenhouse-grown products that are 100% organic. Developed to raise the bar for what greenhouse-grown organic produce can be, the new line marries incredible taste, crunch, and leading food safety practices. The new greenhouse-grown blends include Organic Green Leaf and Organic Red and Green Leaf products, complementing Olivia’s Organics’ full line of organic tender leaf salads and blends, butternut squash, celery, and more.
“Over the past 20 years, I’ve had the privilege of watching Olivia’s Organics grow from a vision into a trusted brand for families across the Northeast,” said DeMichaelis. “One of my longstanding career goals has been to deliver what our customers have consistently asked for – truly local, certified-organic greens grown year-round in the Northeast. This strengthens our commitment to the region – supporting local grower networks, their families, and the communities and charities that have been part of the Olivia’s story for two decades. This milestone represents both a promise kept and a dream realized.”
Olivia’s Organics Greenhouse varieties unite rigorous food safety standards with trusted organic integrity, including the use of no natural or synthetic pesticides. Two varieties are currently available:
Organic Green Leaf: With a natural buttery bite and gentle crunch, this certified-organic, greenhouse-grown lettuce offers a mild, clean flavor while supporting the health of our planet. Carefully grown, this versatile flavor is a must-have for salads, wraps, fresh dishes, and more.
Organic Red and Green Leaf: This certified-organic, greenhouse-grown blend offers a light, refreshing crunch with a mild flavor mix of red and green leaves. Naturally delicious and thoughtfully grown, this is perfect for building vibrant salads and everyday meals.
“Unlike many greenhouse-grown options on the market today, Olivia’s Organics Greenhouse Grown varieties are crafted for those with a more discerning palate, offering a bolder, more robust flavor profile that tastes closer to the earth, not engineered away from it,” said Tom Thompson, Chief Revenue Officer at State Garden. “The result is a consistently fresh, crisp product with a satisfying crunch and versatile flavor that pairs well with everything from a light balsamic to a classic, hearty Caesar.”
Where to Buy Olivia’s New Organic Greenhouse Varieties
The new greenhouse-grown blends, Organic Green Leaf and Organic Red and Green Leaf, are now available in all of Market Basket’s 90 stores throughout Massachusetts, New Hampshire, Maine, and Rhode Island, on FreshDirect serving Pennsylvania, New Jersey, New York and Connecticut, and in all 20 Roche Brothers locations throughout Massachusetts. It will be available in Shaw’s markets throughout Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont beginning in early March.
About Olivia’s Local Greenhouses
Grown in a state-of-the-art greenhouse in the Berkshires, this line sets a new standard for greenhouse produce and is 100% pesticide-free. Produced year-round with clean, controlled growing practices without using chemical fertilizers, this greenhouse-grown lettuce delivers consistent quality, vibrant color, and signature crunch – harvest after harvest. Daily deliveries across the Northeast ensure exceptional freshness from greenhouses to store shelves.
About Olivia’s Commitment to Bringing Greenhouse Growing and Organic Practices Together
Organic isn’t a trend for Olivia’s Organics – it’s how the company was built. From the beginning, Olivia’s has believed that great food comes from respecting what nature provides and thoughtfully using the right tools to grow it better. Greenhouse growing is one of those tools – a way to balance the best of natural growing conditions with modern technology, without compromising organic standards.
That same mindset guided the development of Olivia’s Organics Greenhouse Grown varieties. Rather than changing organic practices to fit a greenhouse, Olivia’s chose greenhouse growing as an additional method to support its long-standing organic commitment – preserving flavor, texture, and quality while staying true to what’s better for people and the planet.
What that commitment means in practice:
- Organic always comes first – greenhouse-grown varieties meet the same verified organic standards as Olivia’s field-grown products, without shortcuts.
- Greenhouse as a growing method, not a philosophy – technology is used to support natural growing cycles, not replace them.
- Local by design – regional greenhouses help deliver year-round consistency while staying close to the communities Olivia’s serves.
- Better for you – grown without synthetic pesticides or chemical fertilizers, keeping organic integrity at the center.
- One organic approach across all growing methods – whether field-grown or greenhouse-grown, every Olivia’s product follows the same organic principles.
Today, Olivia’s continues to view organic as a commitment to families, communities, and responsible growing – using innovation where it adds value, and nature where it matters most.
About Olivia’s Organics
Olivia’s Organics is an organic produce brand proudly rooted in the heritage of State Garden, a fourth-generation, family-owned business founded in 1938. A pioneer in the organic space for nearly two decades, Olivia’s offers a range of organic tender leaf salads and blends, butternut squash, celery, and more. With every purchase, a portion of proceeds goes directly to the Olivia’s Organics Children’s Foundation to support children’s charities operating in the communities where Olivia’s Organics products are sold. Learn more at www.oliviasorganics.org.
About State Garden
State Garden is a fourth-generation family business committed to helping all families eat better and live better. With roots as a produce cart in Boston’s North End, the company has been providing the freshest, highest quality produce to food markets for nearly a century. Today it is a leading supplier of organic, conventional, and greenhouse-grown tender leaf lettuce, spinach, and celery hearts in the Northeast and beyond. Its brand portfolio includes Olivia’s Organics, Locally Known, Northeast Fresh, and private label offerings.