O'live Releases 'Juicy' New Products In The UK
February 17, 2015 | 2 min to read
Following the brand launch of O’live organic’s five salad lines at Whole Foods stores across the UK in September 2014; the brand has added five new products including:
- Organic Baby Spinach 200g
- Organic Wild Rocket 90g
- Organic Mixed Baby Leaves 250g
- Organic Brown Onions 750g
- Organic Leeks 400g
The launch of baby leaf salad packs has been driven by demand for the growing trend of juicing salads and veggies to increase our raw healthy intake.
To celebrate the launch, O’live teamed up with uber blenders Vitamix to demonstrate the range of smoothies, soups and sauces that can be created with the new lines. Engaging bloggers and prolific social media users has been key to the brand success, helping to create the grass roots movement of people seeking good food.
Being one of the only organic produce brands on the market, O’live’s distribution channels have started to widen beyond Whole Foods to include independent deli’s, shops and markets in the greater London area. Jessica Felton-Page, brand manager for O’live organic commented:
“This is an exciting time for O’live. After initial success with Whole Foods, introducing salad mixes was a must for us in terms of offering complete meal solutions for those who seek food that is good for the land, good for the future and good for their families. The Brown Onions and Leeks were an obvious next step for the brand in terms of being stalwarts of the kitchen and key to meal preparation. Being the grower of these vegetables gives us ultimate control of quality, consistency and provenance”
The O’live team has plans to engage in more juicing events up and down the country to promote its new lines, as well as running competitions through its Twitter and Facebook accounts.
About O’live Organics
O’live is a quality organic fresh produce brand launched in September 2014. With an initial focus on organic salad vegetables, O’live continually tries new varieties and flavours, growing and selecting only the finest, to ensure it brings consumers the best of organic.
The launch range comprised five tasty organic products; celery, fresh beetroot, cos lettuce, little gem lettuce and spring onions, all of which feature reduced packaging where possible to help further minimise the brand’s impact on the environment.
Through January & February 2015 O’live built on the core range with the introduction of a new products including, a range of unwashed bagged salads, leeks, and ware onions.
The full O’live range is available in Whole Foods Market stores across the UK (Camden, Clapham Junction, Fulham, Kensington, Piccadilly Circus, Richmond, Stoke Newington, Cheltenham and Glasgow). For more information, visit: www.o-liveorganic.com
Source: O’live Organics