Ocean Mist Farms Set To Debut Microwaveable Artichoke Bag

CASTROVILLE, Calif. – Ocean Mist Farms is featuring a new item at this year’s PMA Fresh Summit in Atlanta, the first of its kind “Season & Steam” microwavable artichoke bag.

The Season & Steam bag features two, fresh Globe artichokes that are cleaned, trimmed and ready to cook. The innovative packaging gives users the option to open the bag, pre-season the artichokes to their preference, reseal the package and steam by microwave all within the same bag.

The bag, recently tested with retail stores in northern California, will debut to the industry at Ocean Mist Farms’ booth #1347.

“Consumer research told us that many shoppers view prepping of artichokes as the major barrier to purchase. By doing the prep work, we make eating fresh artichokes easy and convenient,” said Kori Tuggle, director of marketing and business development.

The ability to pre-season the artichokes(prior to cooking) is an exclusive convenience attribute to the produce department. The Season & Steam” microwavable artichoke bag is a finalist in the PMA’s annual innovation in packaging awards competition.

Another big attraction at PMA is the food prepared and served in the Ocean Mist Farms booth by Chef Tony Baker of Montrio Bistro in Monterey, Calif.

Chef Baker and Ocean Mist Farms will serve a menu featuring sustainable ingredients such as ocean-friendly seafood and humanely raised pork. Booth visitors on Saturday can sample bay shrimp artichoke and avocado ceviche with Ocean Mist cilantro and green onions and smoked chili tortillas served on a fresh artichoke petal and artichoke risotto made with Baker’s bacon. Sunday’s menu will feature Artisanal chicken artichoke sausage with spicy fennel slaw and an artichoke sourdough bisque with green onion infused oil.

Ocean Mist Farms will also have compost receptacles in the booth, making it easy to recycle/compost the earth-friendly plates, water cups, napkins and eating utensils used as part of the menu sampling.

“We create a good deal of waste on a daily basis in our booth during Fresh Summit so we use the same recycling practices that we do at our company headquarters in Castroville,” Tuggle said. “We feel good about making it easy for our booth visitors to reduce-reuse-recycle.”

For more information about the new item, visit www.microwavableartichokes.com.

About Ocean Mist Farms

Ocean Mist Farm’s growers are focused on meeting the needs of their customers and consumers. That means they are committed to the highest standards in the industry for quality, service, innovation, social responsibility and delivering year-round premium fresh vegetables. Ocean Mist Farms is four generations of family farmers who lead the artichoke category and also are leaders in a full line of fresh vegetables.

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Source: Ocean Mist Farms