CASTROVILLE, Calif. – On the heels of a successful winter promotion, Ocean Mist Farms is proud to announce the launch of its spring campaign, Reach for the Gold, to support sales of its “gold standard,” or premier spring artichokes.
The brand’s Peace, Love & Artichokes promotion that wrapped up March 1, was Ocean Mist Farms’ first-ever marketing campaign aligned with their exclusive winter growing region in Coachella Valley, California. Spurred by an upward trend in artichoke consumption during the winter months, the brand leveraged their strong winter supply and excellent product quality to engage shoppers and drive purchase intent.
The diverse campaign included a Coachella growing region webpage, a sweepstakes, Google and social media advertising and email marketing. As a result, the brand earned 152,000 sweepstakes submissions, preference data from more than 27,000 shoppers, and 7.8 million brand impressions.
Beginning April 1, Ocean Mist Farms will launch its 30-day Reach for the Gold promotion to nurture their growing database of loyal customers with weekly prize-winning opportunities through email-based trivia. The promotional content is designed to educate shoppers about the company’s 90 year farming legacy as well as their industry leadership as the gold standard in artichoke growing. In addition, the promotion will provide shoppers with tips and inspiration for enjoying artichokes.
“We take great pride in the unparalleled eating quality of our artichokes and the level of farming excellence that goes into maintaining our position as the gold standard in artichoke production,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Given the great success of the Peace, Love & Artichokes promotion, which elevated Coachella as the premier growing region for our winter artichokes, we’re excited to shine a spotlight on our core growing region in Castroville, California – the artichoke center of the world!”
Castroville is the original home to Ocean Mist Farms’ artichokes. The coastal, Mediterranean-like climate in this central California area is a natural fit for this Italian vegetable that thrives best in the area’s mild temperatures. The company’s vertically integrated production has allowed them to implement gold standard best practices at every stage of the production cycle, from planting all the way through harvesting, processing, cooling and distribution. These best practices are a culmination of the expertise gained from a 95 year old artichoke farming legacy.
To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For more recipe inspiration and tips, follow the brand on Facebook, Instagram,LinkedIn and Twitter.
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About Ocean Mist Farms
Ocean Mist Farms, a fourth generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. For more information, visit www.oceanmist.com.
