Salinas, CA – NewStar Fresh Foods has announced the launch of its trade-focused website which exemplifies the company’s core strategy of maintaining comprehensive supply chain excellence with its Mexico operations.
When NewStar executive Anthony Vasquez, became Owner of the company in 2016, he knew that developing Mexico afforded NewStar a unique opportunity to capitalize on existing infrastructure. Under Anthony’s guidance the company has quickly accelerated its growth—making significant investments in people, technology, facilities and equipment. NewStar’s investments have paved the way for successfully expanding the company’s footprint in food processing, manufacturing, and home meal kit solutions.
Vasquez states, “I am thrilled with the progress we have made in Mexico over the last 21 months and our new website site personifies our vision of excellence in Mexico. We continue to focus on custom production while being vigilant in regard to reducing food waste, simplifying the supply-chain, and ensuring consistent portion control”.
Today, virtually all of NewStars’ products employ modified atmosphere technology (MAP) to further extend quality and shelf life. Something the company pioneered long before it became an industry standard. NewStar is the only North American grower-shipper that has completely vertically integrated all of its operations in Mexico.
Greg Zelei, V.P. Sales and Marketing explains, “NewStar doesn’t outsource any part of its Mexico operations. We grow our own onion seed, we transport with in-house logistics, we employ proprietary cooling techniques, our management team moves seasonally with the crop and our local employees at each growing location are permanent team members”. He went on to add, “This is a significant point of differentiation for NewStar which enhances our ability to vertically control production from seed to shelf”.
Whether it’s retail, foodservice, industrial or meal kits, NewStar has the capacity to meet the growing market demands for customized cuts, packs and ingredients, year-round. Contact NewStar today for “in the box” solutions that satisfy.
About NewStar Fresh Foods
Since its formation in 1996, NewStar Fresh Foods has built a team with the expertise and experience to help retail, manufacturing, foodservice and home meal kit customers meet their unique requirements for high-quality products, year-round. NewStar is the only North American grower-shipper that has vertically integrated all of its operations in Mexico, enabling the company to control every aspect of the supply chain. NewStar maintains stringent standards for food safety and product quality throughout the growing, processing and shipping processes, with a solid grower/owner base, a dedicated supply-chain management team, an unbroken product cold-chain, and a corporate focus on delivering both world-class produce and stellar customer service.
Source: NewStar Fresh Foods
