New-Season ENVY™ Apples Now in Stores Nationwide as 2025 Domestic Season Kicks Off
October 27, 2025 | 2 min to read
Wenatchee, WA — ENVY™ apples, the exceptional premium apple brand known for its signature sweetness and satisfying crunch, is excited to announce the arrival of its new season 2025 domestic crop—now landing in grocery stores across the United States and Canada.
This year’s launch also marks a significant milestone: the first-ever ENVY™ apple harvest from New York state, expanding the brand’s regional reach with locally grown premium ENVY™ apples. Cultivated with care by expert growers, the New York crop joins the exceptional fruit from Washington—long celebrated as the apple-growing capital of the world.
“The 2025 growing season in Washington delivered near-perfect conditions from bloom to harvest,” said Chris Willett, VP Grower and Sales Operations. “The combination of warm days, cool nights, and ideal rainfall created optimal conditions for ENVY™ apples to develop their signature sweetness, crunch, and juiciness. We’re equally proud of our first New York harvest, which shows outstanding quality and strengthens our ability to serve East Coast markets with premium local fruit.”
Crafted for those who seek an exceptional elevated eating experience, ENVY™ apples consistently stand out for their flavor, beauty, and versatility. Whether enjoyed fresh, sliced for entertaining, or paired with cheese on a charcuterie board, ENVY™ apples deliver indulgence in every bite.
Retail partners across North America are now receiving shipments, and in-store promotions and merchandising campaigns are rolling out in key markets. Strategic partnerships are helping to bring this exceptional crop to communities nationwide. Shoppers can look for ENVY™ apple’s exceptional branding in the produce aisle and enjoy the new season apples—available now while supplies last.
This season’s fantastic crop of premium ENVY™ apples is a reflection of our dedicated growers and partners hard work and our overall commitment to quality at every step of the value chain. The 2025 harvest is here—and it’s our finest yet.
About ENVY™ Apples
ENVY™ is a registered trademark owned by the T&G group of companies. The ENVY™ brand is applied to the scilate variety which was developed in Aotearoa New Zealand and protected in 2009. ENVY™ apples are grown under license by T&G in selected prime apple growing regions across the globe, including Aotearoa New Zealand, North America, South Africa, Australia and Europe. ENVY™ apples have become an international success story with global demand, sold and distributed in over 55 countries. ENVY™ apples are marketed and distributed by CMI Orchards, Oppy and Rainier Fruit Company. For more information, recipes, and where to buy, visit www.envyapple.com or follow @envyapple on Instagram and Facebook.