QUINCY, IL – Produce for Kids® will introduce the new Produce for Kids Club concept, a transactional loyalty program designed to encourage healthy eating for families while increasing sales of fresh fruit and vegetables, to County Market shoppers on June 10.
Through July 21, when County Market shoppers purchase two or more participating produce sponsors’ products, they will receive a code on their receipt making them eligible to sign up for the Produce for Kids Club at ProduceforKidsClub.com. After registering, families will receive a welcome kit, which includes free products, coupons and more. By joining the Kids Club, families will have access to registered-dietitian approved recipes, healthy eating tips, meal planning guidance and a welcome kit, as well as fun online activities.
The Produce for Kids Club concept was developed as a loyalty program designed to increase sales and encourage repeat purchases. The program will be communicated to County Market shoppers through multiple channels including weekly ads, signage at point of purchase, a text message to all County Market subscribers and verification on the shopper’s receipt. Additionally, the program will reinforce fresh produce consumption year-round by tying the Produce for Kids Club to County Market's Fruit of the Month Club, in which kids under 12 can try a new fruit each month for free.
“At County Market, we are committed to providing our shoppers with a fresh and healthy experience every time they enter our stores. Launching the Produce for Kids Club in our stores only complements this mission,” said Gerry Kettler, County Market spokesman. “We know it’s important to introduce kids to fresh fruits and vegetables early on and this program gives us the opportunity to do that while also giving back to our local community.”
As with all Produce for Kids affiliated programs, the Produce for Kids Club will raise funds to support The Salvation Army Food Pantry serving the local County Market area.
Suppliers participating in the County Market Produce for Kids Club campaign include: Fresherized Foods™ – Wholly Guacamole® 100 Calorie Classic Minis; Potandon Produce – Green Giant™ Fresh Klondike Rose® Potatoes; Ventura Foods – Marie’s® Dressings; and Pero Family Farms® – Mini Sweet Peppers.
“We are extremely excited to introduce the new Produce for Kids Club concept to County Market shoppers,” said John Shuman, president of Produce for Kids. “Increasing produce sales while educating families on the importance of healthy eating and giving back to these local communities is a win for the entire industry. We look forward to introducing several additional Kids Club programs in the fall.”
For more information about the County Market and Produce for Kids campaign, visit www.produceforkids.com.
About Produce for Kids®
Produce for Kids® is a cause marketing company that helps families eat healthier, raises funds for children's charities and increases sales of partners' products. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About County Market
County Market is associate owned and provides employment for over 4,000 associates in 44 locations throughout Illinois, Missouri and Iowa. Founded in 1917 with headquarters in Quincy IL. To learn more about County Market, visit www.myCountyMarket.com.
Source: Produce for Kids®
