LOS ANGELES – Giumarra announces the addition of a new Midwest Region Business Manager, Kristina Lorusso, to its marketing team. Ms. Lorusso was previously employed by Roundy’s Supermarkets, Inc., where she most recently served as a category buyer until October 2015.
“Kristina’s expertise in the fresh category and how best to promote at retail will be an asset to this position,” says Hillary Brick, Senior V.P. Strategic Development for Giumarra. “Her in-depth regional market knowledge will help us better serve our Midwest customers. This is an increasingly important region for us.”
Prior to Roundy’s, Ms. Lorusso worked in public relations for a government affairs firm for the healthcare lobby. She received a master of arts in history from the University of North Carolina at Chapel Hill.
At Giumarra, she takes over a position previously held by Ben Reilly, who relocated to his native Australia in early 2015.
Ms. Lorusso is based in Milwaukee, Wisconsin, and will work closely with regional customer accounts to grow business and develop targeted promotions, including those designed to market Giumarra’s line of Fair Trade Certified™ product grown in Mexico.
Additionally, she will represent Giumarra at industry and customer functions and events.
“As a retailer, I always admired the Giumarra Companies for their outstanding service, consistently great quality, and willingness to assist with innovative marketing strategies,” says Ms. Lorusso. “Now that I'm part of the team, I am eager to forge and strengthen strategic partnerships with retailers and to help our partners expand their business.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”
Source: Giumarra Companies