New Florida Citrus Ads: Drink Juice, Take on What Comes

BARTOW — A new Florida Department of Citrus advertising campaign aims to raise the status of orange juice.

The Florida Citrus Commission, the department's governing body, on Wednesday approved three new television ads, all focusing on the theme of "status meeting."

Each ad focuses on a single family member – a mom, dad or a child – sitting at the family table reviewing the day's upcoming events with various people in their lives. Each ends with the central character saying "I'm glad I have my orange juice" and then drinking a glass full.

In the middle, story lines vary as family members get previews of their day. The mom hears from a cable repairman that he will not arrive until 10 a.m., making her late for work. The dad's secretary tells him his car's tire will blow out on the way to an important client meeting, forcing him to walk across town in a hard rain. And a teen boy hears from his math teacher that she will spring a pop quiz later on his least favorite subject.

To read the rest of the story, please go to: The Lakeland Ledger (Lakeland, FL).