NatureSweet Reveals Its Limited-Edition, Seasonal Packaging
November 24, 2015 | 2 min to read
SAN ANTONIO – NatureSweet® Tomatoes (NatureSweet.com) has revealed its limited-edition, SEASONAL packaging: a cheerful snowflake pattern and festive gold foil labels for Cherubs®, GlorysTM and SunBursts®. The company’s greenhouse growing practices allow tomatoes to be cultivated and hand-picked year-?round, ensuring premium freshness and consistently superior taste even in the winter months. Thanks to the recipe it’s perfected for growing goodness, NatureSweet is able to promise its consumers delicious tomatoes no matter the season.
All NatureSweet tomatoes begin with finding the best seeds. From there, they are brought to the perfect climate in the company’s greenhouses. Associates coax vines from seed, graft them onto strong rootstock and cultivate vine-?ripened tomatoes until they are ready to be hand-picked. Prior to being placed in NatureSweet’s iconic packaging, all tomatoes are brix-?tested for sweetness to ensure that only the best are chosen to be shipped in temperature-?controlled trucks. This constant attention to detail at every stage of the growing process helps NatureSweet control quality so consumers can enjoy delicious tomatoes in December just as easily as they can in July.
“The secret to our growing success is simple – we take great care of our tomatoes from seed to shelf. This is how we’re able to consistently offer the best tasting tomatoes in the world, every day all year round,” said Michael Joergensen, vice president of marketing. “We hope that our consumers revel in the spirit of the season with our tomatoes gracing their tables, whether it’s set for a special family gathering or a simple meal on a cold winter night.”
The winter packaging promotion runs through December 18, 2015. Colorful three-?case shipper displays and mini pallet wraps sporting a festive, seasonal look will be sent to retailers ordering these tomatoes. POS cards and recipe tear pads will also be included to catch the eye and encourage shoppers to add NatureSweet tomatoes to their seasonal menus.
About NatureSweet®
NatureSweet Ltd. is the leading grower of premium, branded, best-?tasting fresh tomatoes in North America. Always vine-?ripened and hand-?picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,000 full-?time associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-?winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts®, Glorys™, Jubilees®, Constellation™, and Comets™ are trademarks of NatureSweet Ltd.
Source: NatureSweet Ltd.