NatureSweet Launches Its Fifth Annual Sunbursts Snacking MVP Contest

SAN ANTONIO – NatureSweet® Tomatoes (NatureSweet.com) knows everyone wants to feel good about what they put on the table. Whether preparing an intimate dinner for two or feeding a party of ten, people can “burst” with confidence when they reach for NatureSweet Tomatoes.

Even in the dead of winter, NatureSweet tomatoes are unbelievably sweet, sustainably grown in greenhouses and nurtured with a ‘secret recipe’ of water, soil and nutrients. Always vine-ripened and hand-picked at the peak of freshness, each tomato is tested for sweetness and color long before it makes its way to the table for friends and family to enjoy — all the more reason why people can trust in NatureSweet to help make game day party preparations a pleasure.

Back by popular demand, the SunBursts® Snacking MVP campaign encourages retailers and consumers alike to have fun and get creative with NatureSweet SunBursts® tomatoes.

For retailers, the Snacking MVP’s 2016 Sales Contest rewards entrants’ with two tickets to the winner’s choice of one regular season 2016 professional or regional collegiate football game. Entrants are judged on SunBursts® displays featuring the appropriate program signage and reported year-to-year sales increases. The contest period for retailers runs from January 4 – February 6, 2016.

For consumers, NatureSweet, in partnership with Food52, encouraged people across the country to share their best original SunBursts® appetizer for the chance to win a $500 prepaid gift card and prime placement in Food52’s recipe search. Six winners were announced as Community Picks. From there two will be chosen as contest finalists, and one lucky grand prize winner will be chosen to receive a $1,500 prepaid gift card. The winning recipe will be announced on February 3. Consumers are also invited to continue to share their favorite SunBursts® recipes on NatureSweet’s Facebook (Facebook.com/NatureSweet) or Twitter (Twitter.com/NStomatoes) pages with the hashtag #SnackingMVP.

About NatureSweet®

NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,500 full-time Associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts®, Glorys™, Jubilees®, ConstellationTM and Comets® are trademarks of NatureSweet Ltd.

Source: NatureSweet