Nature’s Love: The Brand that Extends Ganfer Fresh’s Agricultural Legacy

Nature’s Love is an American brand created to offer fruits and vegetables available year-round, responding to the needs of a market that demands consistency, quality, and trust.

Although its presence and focus are directed at the U.S. market, Nature’s Love has its roots in a Mexican corporation with extensive experience: Grupo Ganfer, a business group founded by the Gándara Fernández family, with more than 80 years of experience and leadership in various sectors, including agriculture, livestock, industry, and services.

This structure allows Nature’s Love to operate with the backing of a solid, diversified organization with deep knowledge of the field, integrating production, management, and distribution under international standards.

Thanks to this operational base, Nature’s Love maintains a constant supply of products, guaranteeing continuity and reliability throughout the year.

AN IDENTITY INSPIRED BY MARCELA FERNÁNDEZ

The visual identity of Nature’s Love is inspired by Marcela Fernández de Gándara, a deeply significant figure in the history of the family that now leads Ganfer. As a mother and wife within the family, her presence had an important influence not only on those around her, but also on the values that have guided the group over the years.

Those who knew her remember her for her closeness to people, her social sensitivity, and her respect for the land and the environment. This way of looking at life directly influenced the human approach with which the company grew and was later reflected in the work promoted by the Ganfer Foundation, where her participation was constant and meaningful.

The Nature’s Love logo is based on her image, reinterpreted by the brand as a way of keeping her legacy alive. This representation gives meaning to a central idea: a love of nature.

It is a way of honoring a person who left her mark on both her family and the company, while making it clear that behind every product there is a story, strong values, and a unique way of understanding agriculture that remains relevant today.

A BRAND THAT CONNECTS WITH ITS ORIGINS

Nature’s Love is the natural continuation of a story built on time, hard work, and a strong relationship with the land. Behind each product is a way of doing things a way of understanding agriculture based on respect for the land, its cycles, and the people who are part of the process.

It is a reminder that producing well also means producing with intention, and that the true value of a brand is built when what is grown in the field aligns with what is shared with the outside world.

That is the place Nature’s Love occupies, and the commitment it represents.

Ganfer Fresh Expands its Commitment to the Community Through Maratón Corazón

Ganfer Fresh has built its presence in the Mexican agricultural sector for more than three decades, establishing itself as a company focused on producing and exporting fresh fruits and vegetables to the North American market. Throughout this journey, the company has learned that growth is not only about expanding operations, improving processes, or reaching new markets. It also involves understanding the role a company plays within its community and among the people it serves.

GANFER FRESH’S WORK DOES NOT END WHEN THE PRODUCT LEAVES THE FIELD

This approach has been implemented through the Ganfer Foundation, an organization created in 1991 to channel social efforts in an organized and long-term manner.

Since its creation, the foundation has worked primarily with children and young people, developing programs focused on social welfare, education, mental health, training workshops, and community support. Its work has focused on vulnerable communities, seeking to generate meaningful impact through long-term projects.

For Ganfer Fresh, its relationship with the Ganfer Foundation represents an active collaboration that forms part of the company’s culture and has helped thousands of young people move forward.

Ganfer Fresh’s involvement in social causes is not new. In recent years, the company has actively participated in nationwide initiatives such as Teletón, a foundation that operates centers specializing in child rehabilitation, care for people with disabilities, and support for families requiring long-term medical and therapeutic services. It is a widely recognized nonprofit organization in Mexico and other Latin American countries.

A CAUSE THAT BRINGS EFFORTS TOGETHER

Maratón Corazón is a community initiative promoted by the Ganfer Foundation that brings together companies, organizations, and volunteers with the shared goal of providing direct support to vulnerable communities.

More than a one-time campaign, Maratón Corazón has become a platform for collaboration where resources and efforts are combined to generate tangible impact. Throughout its different editions, the program has successfully channeled aid, strengthened support networks, and raised awareness among more companies about the importance of actively engaging in their social environment.

This February 2026, Ganfer Fresh and the Ganfer Foundation aim to take Maratón Corazón to the next level by expanding its reach, adding new allies, and strengthening its capacity to support those in need.

Ganfer Fresh will play an active role in the organizational effort, ensuring the program continues to grow in an orderly and sustainable manner.

The company understands that social impact is not built overnight. It requires perseverance, collaboration, and a clear vision. Under this approach, Ganfer Fresh continues to support initiatives that generate real and lasting benefits for the community.