YUMA, Ariz. – Natural Delights™ Medjool Dates, the Nation’s #1 Medjool Date brand, continues to drive consumer demand and support in-store performance with the launch of a new promotion called “Your Date with Fitness.” The promotion gives consumers a chance to win a FitBit® Charge HR fitness tracker and Natural Delights™ Medjool Dates.
“We are connecting directly with consumers to drive awareness around the Natural Delights™ brand year-round and have built an exciting retail program that brings these promotions into the aisle with a full suite of partnership opportunities,” says Erin Hanagan-Muths, Director of Marketing, Bard Valley Date Growers
This campaign is the first in a year-long series of demand-generating activities that will deliver over 150 million impressions to health-minded consumers through a national consumer advertising campaign that spans digital, mobile and social media channels.
Natural Delights Consumer Promotion Calendar
Your Date with Fitness
March 1, 2016 – April 30, 2016
Let the Good Times Roll
May 1, 2016 – June 30, 2016
My First Date
August 1, 2016 – September 30, 2016
Naughty or Nice
November 1, 2016 – December 31, 2016
The Natural Delights™ sales teams are currently seeking performance driven retail partners to join forces with these powerful campaigns.
Retail Partnership Opportunities Include:
* On-pack National Sweepstakes Tie-in
* Social Media Programs and Content Integration
* In-Store Radio
* Merchandising Displays
* Demo Program With Store Registered Dietitian Tie-in
* Store Level Incentives
Consumers and health professionals alike are awakening to the unique nutritional benefits of Natural Delights Medjool dates. Certified heart-healthy by the American Heart Association, Natural Delights are Non-GMO Project Verified, pesticide-free and additive-free whole fruit that has captured the attention of families in search of healthy snack options. Offering 50% more potassium by weight than bananas, and supplying 12% of your RDA of fiber, Natural Delights is “Nature’s Power Fruit™.
Interested retailers can contact their sales representative or email marketing@bvdg.com to learn more.
About Natural Delights™ Medjool Dates Natural Delights™ Medjool Dates is the Nation’s #1 brand of fresh Medjool Dates. They are certified Heart-Healthy by the American Heart Association®, Non-GMO Project Verified, pesticide-free, additive-free and have 50% more potassium by weight than bananas. Medjool Dates are a delicious fresh whole fruit that makes a perfect healthy snack for the whole family. Find out more at: www.naturaldelights.com
About Bard Valley Date Growers
Bard Valley Date Growers was created in 1987 by local Bard Valley growers and has developed into the Nation’s #1 grower, packer, shipper and marketer of fresh Medjool Dates. Through a balance of time-honored horticultural practices and a modern approach to food safety and sustainability, BVDG has developed the Natural Delights™ Medjool Date brand in the to Nation’s #1 brand of fresh Medjool Dates.
Source: Bard Valley Date Growers
