BARD VALLEY, Calif. – Natural Delights, the nation’s leading provider in Medjool dates, continues to set the standard for product innovation by announcing two new flavor varieties and a new package design for its popular Date Roll line.
Available beginning in August 2015, Natural Delights will offer its seasonal flavors for a limited time, alongside its traditional date roll varieties – Coconut Date Rolls and Almond Date Rolls – which are available year-round.
New seasonal flavor options include Pecan Pumpkin Pie Spiced Date Rolls and Dark Chocolate Orange Date Rolls for the holiday season, with plans to launch a springtime flavor in March 2016.
- Natural Delights Pecan Pumpkin Pie Spiced Date Rolls deliver the perfect fall flavor combination with fresh Dates, Pecans, Cinnamon, Nutmeg, Ginger and Allspice. Available August – November 2015.
- Natural Delights Dark Chocolate Orange Date Rolls provide a sweet and salty treat for the holidays with fresh Dates rolled in Dark Chocolate and Orange chunks. Available December 2015 – March 2016.
Each new Date Roll variety was chosen based on extensive consumer research which identified seasonal flavor trends and taste preferences. Natural Delights Medjool Date Rolls will offer both healthy and delicious on-the-go snacking options to meet the need of global consumers. Natural Delights will continue to develop new products throughout 2015 and into 2016 that satisfy consumer demand for convenient ways to enjoy fresh healthy snacks.
“We’re committed to providing new ways for consumers to enjoy dates, and our seasonal date rolls, in combination with the traditional varieties, will give shoppers an opportunity to choose healthy and flavorful options throughout the year,” said Dave Anderson, director of marketing for Natural Delights. “It’s our goal to provide snacks that get people away from the junk food aisles and into the fresh produce section.”
Natural Delights will also roll out new packaging on all Date Rolls, beginning in August 2015. New labels will communicate simplicity and freshness of ingredients through photography, while the same clear 12 oz. package will allow consumers to see the quality of product prior to purchase.
Natural Delights Medjool Dates, named an official “heart healthy” food by the American Heart Association, are low-medium on the glycemic index and packed with fiber and potassium (50-percent more, by weight, than a banana) making them perfect for boosting energy, satisfying hunger and helping with muscle recovery. Their caramel-like taste, consistency and natural sweetness gives them an advantage over refined sugars in recipes and pre- and post-workout snacks.
For additional information, visit Natural Delights Medjool Dates on Facebook, Pinterest, Twitter and Instagram.
About Bard Valley Natural Delights™ Medjool Dates
Caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and contain important vitamins and minerals, including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium and Iron. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for more than 70 percent of the Medjool dates grown in the United States. Thanks to their efforts, Natural Delights is the top Medjool date brand in the country. For information and high-res art, including recipes, serving suggestions and nutritional information, go to www.naturaldelights.com.
Source: Bard Valley Natural Delights™ Medjool Dates
