Natural Delights Ends Harvest Year with Record-Breaking National Media Exposure
July 24, 2025 | 3 min to read
Natural Delights® concluded a successful year with an impactful media campaign, achieving over 5,900 broadcast segments and 4.5 billion media impressions nationwide. This initiative led to a 23% sales increase for retail partners and 147% organic sales growth. Key to their success were collaborations with chefs and dietitians, which enriched local engagement and highlighted the health benefits of Medjool dates. The campaign's strategic diversity fostered connections with various audiences, enhancing brand visibility and community trust.
YUMA, Ariz. – Natural Delights® is ending their year on a high note after executing a powerful, year-long media campaign that generated widespread national attention and standout brand visibility. With more than 5,900 broadcast segments airing across all 50 states, including Alaska, Hawaii, and the “Big 5” media markets, the brand generated over 4.5 billion media impressions and secured more than $41.3 million in advertising value for both Natural Delights and their retail partners.
Natural Delights’ efforts not only elevated brand awareness, but helped their retail partners achieve a 23% increase in sales over the previous season, driving a remarkable 147% year-over-year growth in organic sales (Circana data, 52 weeks ending 6/15/25).
Throughout the year, Natural Delights delivered a multifaceted media strategy that combined national Satellite Media Tours, monthly localized television segments, and ongoing one-on-one meetings with top-tier editors, writers, and media outlets. The broadcast segments were brought to life by a dynamic lineup of acclaimed chefs, cookbook authors, Emmy-nominated television hosts, and respected media dietitians. Their expertise, cultural diversity, and authentic storytelling helped deliver timely and trend driven content that resonated with audiences across every region and demographic. In addition to on-air visibility, these long-term media relationships also resulted in more than 30 digital and print placements, garnering over 21.5 billion additional impressions, including features on The Drew Barrymore Show and in leading lifestyle publications like Parade, Women’s Health, and EatingWell.
Additionally, strategic collaborations with hispanic dietitians, chefs, influencers, and television hosts added authentic latin recipes and nutritional knowledge, including Spanish-language segments that deepened cultural connection and expanded the brand’s reach across diverse shopper groups to promote the brand’s popular Medjool Date Strips with Tajín® alongside its hero line of products.
“Executing a campaign of this scale required meaningful partnerships and a deep understanding of what drives today’s shoppers,” said David Baxter, Vice President of Sales and Marketing at Natural Delights. “From securing broadcast coverage in all 50 states to earning features with revered digital and print outlets, we’re proud of how we showed up this year.”
Localized TV segments, hosted by registered dietitians in key retail markets, played a pivotal role in reinforcing Natural Delights’ health-forward messaging and in driving sales at the community level. These experts spotlighted the unique nutritional benefits of Medjool dates, positioning them as a smart solution for everyday snacking, sports performance, and entertaining while also tapping into timely wellness topics. Each segment offered added value to retail partners through specific callouts to local stores, creating a clear path to purchase and driving in-store traffic.
To learn more about Natural Delights’ product offerings or to place an order, email Liam Slavin at liam.slavin@bvdg.com.
About Bard Valley Natural Delights®
Natural Delights® Medjool Dates, the leading Medjool date brand in the country, is a naturally sweet, whole fresh fruit grown in Bard Valley at the intersection of Arizona, California and Mexico where its very specific set of growing conditions are met. Water conservation, sustainable energy and connection with their community are the pillars of their organization. The Bard Valley Date Growers lead the industry in farming and best harvest practices. Every farm is subject to the same stringent certification process to ensure that every Natural Delights Medjool Date is grown to exacting standards. For more information on Bard Valley Natural Delights, please visit naturaldelights.com.